Exploring the theme of your show with Jay Acunzo
The Content Cocktail Hour
00:00
How to Select a Theme for Your Content and Stay Convenient With Delivery
The premise is not just topics, it's also your hook. A lot of these podcasts, especially in brands, are not defensible because it's just covering a collection of topics. What you want to do is combine what you explore with a very clear articulation of how you explore it. That might be a playful or delightful gimmick or a conceit or game mechanic. It might be something grand feeling like a quest you're on to try and change something. The entire point of your show, the entire point ofyour premise is to provide motivation to do something for your audience.
Transcript
Play full episode
