Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies.

0:00 Intro
2:32 Finding podcast guests
6:00 Jason Bradwell
8:10 Collaboration
8:50 Mistakes when creating marketing strategies
12:30 Camela Thompson at CaliberMind
14:56 Debriefing recent episodes
18:17 Letters for The Blend
19:50 Parallels to The Weekend
28:20 Closing words

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What B2B marketers can learn from The Weeknd