Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills they’re willing die on and theorizes about the future of marketing.

0:00 Intro
0:42 Conversation with Stephanie
1:40 Real Marketers Podcast
4:45 Hiring content roles
7:55 Story telling
9:15 Onboarding new hires
11:40 Domain expertise
17:50 Content facilitation
19:10 What does your ideal customers care about
22:00 Hills to die on
24:30 Owned VS earned content
26:00 Future of marketing
31:08 Advanced level content
33:15 Check out podcast and Lumavate
34:10 Outro

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Hiring, onboarding, and setting up content marketers for success with Lumavate CEO Stephanie Cox