"Desire is a contract we make with ourselves to be unhappy until we get what we want." Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to talk about rejecting societal expectations, labels, and trauma. He also explores the concept of desire as a contract that leads to unhappiness until fulfilled and the importance of creating meaning in one's life without casting expectations, and touches on the role of language in shaping beliefs and the benefits of monitoring and controlling what we deem meaningful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Watch the full interview on Iced Coffee Hour’s YouTube Channel! Timestamps:(0:27) - Desire is a contract for unhappiness until we get it(5:26) - Language matters, how we say things is how we think(9:32) - Nihilism, emotions, and cultural traumas(14:22) - Control your responses, control your stimuli.(17:23) - False binary of belief, it's about how hard you believe(20:36) - We're given a token to enter the casino of lifeFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"We wanted to build the machine that builds the machine." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to explain their approach to investing in and partnering with businesses, as well as the challenges and strategies involved in taking a company from $3 million to $30 million in revenue. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Pineda’s YouTube Channel!Timestamps:(0:45) - What Acquisition does & bottlenecks for growth(4:27) - Needs for hiring & evaluating portfolio companies(15:36) - Thoughts on selling Acquisition & going public(18:53) - Full-force on social media & content creation time(25:10) - Advice for founders to improve business growth(27:07) - How to prevent churn in e-learning mastermindsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It’s all about understanding the formulas. Today, Alex (@AlexHormozi) talks about the importance of understanding the two fundamental equations of business to make informed decisions. He also emphasizes the need to know the number of new sales per month and lifetime gross profit per customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Fundamental equation: number of new sales or sales velocity(2:38) - How to calculate lifetime gross profit per customer(7:13) - Equilibrium point is where we level out(9:08) - Cost to acquire a customer(10:10) - 3:1 LTV to cap ratio or greater is necessary for growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was November 16, 2021)

“Be willing to do the basics.” Today, Alex (@AlexHormozi) discusses the process of transitioning from a side hustle to a main hustle. He also provides advice on when to quit your job, how to secure your family financially, and how to sustain a reliable income from your side hustle before making the jump.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Side Hustle definition & knowing your season(2:57) - 3 steps: secure family, match income, make sure it’s reliable(5:20) - Pick high likelihood side hustle with experience(6:48) - Start with stepping stones to higher leverage opportunities(8:59) - Cut overhead to invest more time in your main hustle(10:42) - How Alex jumped to his main hustleFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Extending the time horizon, I think only happens if you do shift the intention through which you're building it or you're just unbelievably self-disciplined." Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of shifting from a scarcity mindset to one of growth and service. He also emphasizes the role of time horizon in achieving success and building wealth as well as shares his unique perspective on marriage, highlighting the importance of shared values, mission, and lifestyle in creating a lasting and fulfilling relationship. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:26) - Shift intention from scarcity to growth & measuring in time horizon(7:45) - Alex’s admiration for Leila; loyalty and respect in marriage(30:55) - Break down how to sell or enroll in a service(49:59) - Learn from bad experiences, only let them burn you once(55:35) - Three skills to reach your 1st million(1:05:07) - Three lessons or truths to share from lifeFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Think through opportunity costs(4:34) - Save 6mo-2yrs living expenses, take loan against assets(5:20) - Invest time in growing income(7:58) - Invest in gaining skills, find ways to generate revenueFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was June 22, 2021)

Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.(8:16) - Pillar #3: Give tons of free content away(15:45) - Harvard invests in positioning themselves as number one.(19:10) - Collect data to make substantiated claims.(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The difference between good and great is 10 times the effort. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to discuss the importance of obsessing over product quality instead of just focusing on promotion. He also touches on the value equation, the root of his ambitions, and more. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps: (2:37) - Understanding money & improving product(13:31) - Increasing rates, beating down ego & dad(33:26) - Winning the financial game(40:54) - Money, power, and glory(56:24) - Billionaire wealth distribution(59:59) - Appreciating work from abundanceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the four scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:21) - #1: Raise and multiply money. #2: Capture and multiply attention.(3:25) - #3: Return time to others. Make systems efficient.(5:22) - #4: Influence behavior at mass scale. No cost.(7:19) - Four skills are corollary to four types of leverage.(9:06) - Skills compound in the long term with exponential growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was December 14, 2021)

"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps:(1:43) Theory of constraints: focus on the constraint for outsized returns.(4:52) Appointment-setting business: niche down or partner with a bigger business.(8:23) HVAC business: learn HVAC, partner, or buy and juice up.(12:27) Size of the slice of the pie matters.(14:44) Influencer business: build sales, product, and customer success departments.(21:44) Framework: identify the problem to solve.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition