The Game with Alex Hormozi How To Make a Legit Business in Education | Ep 523
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Apr 11, 2023 The discussion dives into what separates legitimate educational businesses from scams. Drawing lessons from Harvard, it emphasizes selective admissions and the power of free content. Transparency in sharing data and tracking student success is crucial for credibility. Alex explores the importance of over-delivering and maintaining strong relationships with customers. Plus, insights on building a reputable brand and the pitfalls of unstable business foundations provide valuable strategies for educators looking to grow in integrity.
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Filter Customers for Success
- Filter leads and only accept qualified customers.
- Define qualified leads as those with the highest likelihood of success.
Focus on Experience, Not Income
- Avoid giving income expectations; instead, focus on experience.
- Use soft testimonials about the program's experience, not income.
Track and Publish Success Metrics
- Track customer success metrics and publish the data transparently.
- Report averages and medians, avoiding sensationalism, and acknowledge that past performance doesn't guarantee future results.