The Game with Alex Hormozi The Secrets to Scaling Internet-Based Businesses (with Ryan Pineda) Pt.1 - June ‘22 | Ep 528
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Apr 22, 2023 Ryan Pineda, host of his own show, interviews Alex and Leila Hormozi, dynamic entrepreneurs with a wealth of experience in building businesses. They delve into scaling strategies, particularly the leap from $3 million to $30 million in revenue, emphasizing leadership and data systems. The Hormozis share insights on aligning business goals with founder ambitions and the importance of hiring the right talent. They also discuss the nuances of strategic exits—whether going public or being acquired—and the role of authentic content in fostering customer trust and retention.
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Acquisition.com's Focus
- Acquisition.com partners with internet-based businesses, primarily e-learning companies.
- They focus on scaling businesses from $3 million to $30 million in revenue.
Scaling Bottlenecks
- Build the first and second layers of leadership to scale to $10-15 million, then $30 million.
- Optimize product packaging, pricing, and understand customer value.
Entrepreneur Types and Needs
- Product-driven entrepreneurs often have strong product and customer success but lack sales and marketing expertise.
- Promotion-driven entrepreneurs excel at marketing but need help with back-of-house operations.
