The Game with Alex Hormozi Obsessing Over Product: The Key to Going from Good to Great (with Lewis Howes) Pt.1 - June ‘22 | Ep 522
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Apr 8, 2023 
Lewis Howes, an entrepreneur and former professional athlete, shares insights on elevating product quality over mere promotion. He emphasizes that the leap from good to great requires a tenfold effort and a shift from a competitive to a collaborative mindset. The conversation dives into the importance of customer feedback, the dangers of ego, and how a scarcity mindset can hinder success. They also explore the psychological effects of financial gains and the quest for self-worth in a high-pressure environment.
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Product Obsession vs. Promotion
- Focus on product quality instead of just promotion.
- The best products market themselves, generating goodwill and excitement like Apple's iPhone.
Early Financial Discipline
- Alex Hormozi was making $50,000 after college and lived frugally in Baltimore.
- He saved enough to start his first gym, demonstrating early financial discipline.
Focus on Customers, Not Competitors
- Obsessing over competitors is counterproductive and emotionally draining.
- Focus on customers and providing value instead of reacting to competitors' actions.