It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:58) - Word of mouth & Linear tactics: referrals, shilling.(7:15) - Drive results, emotional wins for quadratic returns.(12:45) - Market customer results, not face.(16:58) - Database marketing builds equity and substantiates claims.(19:06) - Qualities of an entrepreneur Alex looks for & avoids(28:19) - The parallel between branding & finding a mateFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Neighbor creating the same business again: used existing skills & knowledge(3:07) - Good strategy is knowing what to say “no” to(4:32) - Can't be CEO of two businesses(7:31) - Learning from 10+ years of experience is more fruitfulFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was October 5, 2021)

Which path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:26) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid(2:48) - Artist: doing what you love, not necessarily scaling(4:14) - Hybrid: combine artist and entrepreneur paths, build around passion(6:26) - Entrepreneur: business itself is art, build multiple enterprises(7:53) - Which of the 3 paths are you? (Note: it's okay if it changes)(9:50) - Most valuable skill: product development, then marketing and salesFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“I think the people that move fastest in life are the ones who employ the most leverage.” Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to talk about discuss the importance of putting in significant effort towards one's goals and not getting distracted by unnecessary tasks. He also emphasizes the need to focus on the key drivers of growth, such as acquiring and retaining customers, and shares insights on how to scale a business effectively. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:20) Focus effort on the right things, not just effort itself(9:16) Entrepreneurs focus on the wrong things, like aesthetics over content(13:43) Two things entrepreneurs need to do more(18:28) Different archetypes of entrepreneurs: product-driven vs. promotion-driven(27:41) Ignorance is the biggest threat to entrepreneurs' successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:17) - Stop overthinking to stop addiction; own your power.(5:31) - Eliminate meaning behind shame; shed light and empower self.(8:28) - Make problem meaningless to conquer repetitive cycle.(11:39) - Combat shame by facing perceived thoughts and making them powerless.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was December 16, 2021)

“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - How to start a business & 6 types of products to sell(2:56) - Identify what to sell & solve other’s problems(7:26) - The problem is you’re afraid to start a business(8:47) - Change behavior to learn and become smarter(11:10) - Decide if you focus on the technical or business aspect.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Habits and how we create our identities are self-reinforcing.” Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about how weight loss advice can apply to other areas in your life, experiencing discomfort to get out of your current pain, and how your identity is based on what we do repeatedly. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on The Iced Coffee Hour’s YouTube Channel!Timestamps: (0:29) - Switching beliefs in religion and defining nihilism(7:35) - Finding your heroes, biggest insecurities, & seeking validation(17:45) - How weight loss advice can apply to other areas in life(32:05) - You will go through the new discomfort to get out of the current pain(37:32) - Our identity is based on what we do repeatedly(46:13) - Just because you’re hungry doesn’t mean you need to eatFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - Decentricize the way you feel about a bad situation(3:46) - Prepare your mental state by expecting the worst scenario possible(6:55) - Place yourself in a different perspective(8:16) - At the end of the day, a lot of the things we do lose their meaningFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was May 27, 2021)

The broader the foundation, the bigger the peak. Today, Alex (@AlexHormozi) breaks down the phases of your twenties and how to maximize each phase for professional growth. He also emphasizes the importance of gaining general business skills through repetition and leveraging them for higher earnings. Lastly, he advises against making impulsive decisions and emphasizes the value of learning and taking advice from successful individuals in your industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - The decisions you make in your 20s have a significant impact (1:20) - The success sequence for avoiding poverty(2:35) - Gain as many general skills as possible in your early years(7:45) - Repetition is key in the early stages of your career(10:34) - Look for opportunities to chunk up and get leverageFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Education is meant to create people who can add value to society. Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about the flaws in the education system and the need for more practical life skills to be taught. He also discusses alternative schooling systems and how to add value to someone's life, particularly someone who is out of reach for most people, and his opinion on passing riches to future generations. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - The current education system needs to teach people how to think more(9:53) - Practical life skills should also be taught in school(14:55) - Not focusing on news and reducing stress(27:19) - Time management & mentally switching off from work mode(34:38) - Alex on getting rid of all his money & thoughts on having kids(43:44) - Why helping others holds the most weight in making decisionsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition