The Game with Alex Hormozi Maximizing Effort: The Leverage You've Been Missing (with Dan Henry) Pt.1 - June ‘22 | Ep 516
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Mar 25, 2023 
In conversation with Dan Henry, a podcast host and entrepreneur, Alex Hormozi shares invaluable insights on leveraging effort to achieve business growth. They discuss the importance of focusing on key drivers like customer acquisition and retention instead of getting sidetracked by superficial aspects. Alex emphasizes that effective leadership and an analytics-driven approach can unlock entrepreneurial success, while stressing that ignorance poses the biggest threat to entrepreneurs. Their dialogue is packed with strategies to simplify and maximize impact.
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Flyers Anecdote
- Alex Hormozi recounts distributing 300 flyers for his gym and getting only one response, a complaint about a dinged car.
- A successful business owner then revealed he distributes 5,000 flyers daily, highlighting the effort gap.
Massive Effort
- Recognize the significant effort required for success, often far exceeding initial estimations.
- Increase effort substantially—sometimes 50x—rather than incrementally.
Ad Creation Anecdote
- Alex Hormozi asked a portfolio company to increase ad creation.
- They made four ads in a day, while Hormozi's team would create 40, illustrating differing effort levels.