Setting up an entity, bank account, and payment processor are foundational steps in starting a business.
Fear of failure and concerns about judgment from others often hinder people from starting a business, but overcoming these challenges requires taking action and staying committed.
Deep dives
The First Steps to Starting a Business
To start a business, the first steps are setting up an entity, getting a bank account, and signing up for a payment processor. Once these are in place, you can focus on selling something to someone. There are six things you can sell: products, services, access, risk, money, and media. To figure out what to sell, look at your past experiences and knowledge. Offer your services for free to gain experience, receive feedback, and build testimonials. Eventually, you can start charging for your services.
Overcoming Fear and Impulse Control
One of the main reasons why people don't start a business is fear of failure and concerns about judgment from others. It's important to disconnect from those judgments and ask yourself if you want to live out someone else's dream or your own. Another challenge is impulse control, where people struggle to stay focused and get easily distracted. Overcoming these challenges requires taking action, changing behavior, and staying committed despite initial difficulties.
Choosing Your Art: Technical Skill or Business
Entrepreneurship can be seen as an expression of art, and there are two types of entrepreneurs: those who focus on their technical skill and those who focus on building a business. The first type excels in their craft and may eventually face high demand and the choice of raising prices or scaling their operations. The second type looks beyond their own skills and builds a business around their art, with processes, hiring, and scalability. There is no right or wrong choice, and it's important to start with what you enjoy and adjust as you go along.
“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:06) - How to start a business & 6 types of products to sell
(2:56) - Identify what to sell & solve other’s problems
(7:26) - The problem is you’re afraid to start a business
(8:47) - Change behavior to learn and become smarter
(11:10) - Decide if you focus on the technical or business aspect.