The Game with Alex Hormozi The Data-Driven Entrepreneur: Mastering Customer Success (with Dan Henry) Pt.2 - June ‘22 | Ep 519
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Apr 1, 2023 
Dan Henry, a podcast host and entrepreneur, dives deep into the world of customer success with Alex Hormozi. They discuss the art of leveraging user feedback and the power of word-of-mouth marketing in driving growth. Henry emphasizes transitioning from a personal brand to a more data-focused approach to solidify business equity. The conversation also highlights essential entrepreneur qualities, stressing humility and character in leadership, while reframing gyms as coaching businesses to improve marketing ethics.
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High-Ticket Impact
- Dan Henry recalls a conversation with Alex Hormozi where Alex's business model prioritizing high-ticket products challenged Dan's focus on Facebook ad tactics.
- This led Dan to change his approach and significantly improve his business's profitability.
Ethical Shilling
- Increase word-of-mouth marketing by incentivizing current customers to share their purchase.
- Prompt them to post in a community forum, driving organic interest and conversions.
Engineering Word-of-Mouth
- Drive word-of-mouth marketing by focusing on exceptional product experiences and fast emotional wins for customers.
- Identify key activation points in the customer journey that correlate with high customer lifetime value and engineer the experience around them.