
The Contractor Fight with Tom Reber
Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber.
Stop stealing from your family.
Earn what you're worth.
Build a business that serves you.
Latest episodes

Apr 19, 2025 • 14min
TCF1012: How Technology is Changing Business
Technology is evolving fast, and in this episode, Derek and Tim dive deep into how AI and tools like Plaud are transforming the way contractors handle sales, communication, and organization. Derek shares his firsthand experience with Plaud, a voice recording device that captures and organizes client conversations, and how it’s helping him become more efficient and professional in every step of the sales process.In this episode, Tim and Derek discussHow falling behind on tech like AI can impact your contracting businessDerek’s game-changing experience using Plaud to record and transcribe sales callsWhy accurate notes are crucial for Shinfu and mini-fu sales callsThe benefits of storing notes in a CRM for future reference and marketingHow using tools like Plaud and ChatGPT streamlines communication, follow-up, and professionalismReal examples of using AI tools to better understand client needs and close more dealsThe power of visual assignment selling and sending tailored project photos during sales callsCreating digital checklists and punch lists that improve team communication and job trackingEmbracing tech to stay ahead in the industry and better serve clientsLinks from the episode: Plaud: https://www.plaud.ai/Resources: 💸 LEADS ON DEMANDIt’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.https://thecontractorfight.com/marketing⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leadshttps://thecontractorfight.com/5-stars/🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎧 Get on the podcast!https://thecontractorfight.com/intervention📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)https://thecontractorfight.com/book/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber🎙️ Listen to the podcast archives:The Contractor Fight podcast now features over 1,000 episodes.💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Apr 17, 2025 • 11min
TCF1011: The Most Important Page on Your Website
In this episode, Tom reveals the true MVP of your website—the pricing page. He breaks down why this often-overlooked section can make or break your business, and how using it correctly can help you pre-qualify leads, build trust, and eliminate tire kickers. If you want better, more serious prospects and fewer wasted appointments, you need to stop hiding behind vague pricing excuses and start educating your market.In this episode, Tom discusses:[00:13] – Why the pricing page is the most important page on your website[00:52] – How transparency builds trust and filters quality leads[01:20] – The problem with “contact us for pricing” and how it drives prospects away[01:59] – Common excuses contractors make for avoiding pricing pages[02:25] – How to frame your pricing to educate and build credibility[02:41] – Real-life example: SimplifyPainting.com and the SEO power of pricing blogs[03:24] – Using calculators, blogs, and pricing ranges to collect leads and educate[04:23] – How detailed pricing blogs helped Tom dominate Google search results[06:01] – Story of a client who guessed the price thanks to Tom’s pricing transparency[06:34] – How prospects were nearly ready to buy before the first appointment[06:57] – Frustration consumers face when they can’t find pricing info[07:31] – The real results of implementing a pricing page[08:13] – How to present pricing ranges effectively to avoid scope confusion[08:26] – Why this strategy reduces wasted time and boosts lead quality[09:21] – How sending pricing info before appointments can save time and weed out unqualified leads[10:11] – The mindset shift: Be the educator, not the contractor hiding behind vague answers[10:54] – Learn more about the Leads on Demand course to attract high-quality prospectsResources:💸 LEADS ON DEMANDIt’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.https://thecontractorfight.com/marketing⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leadshttps://thecontractorfight.com/5-stars/🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎧 Get on the podcast!https://thecontractorfight.com/intervention📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)https://thecontractorfight.com/book/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber🎙️ Listen to the podcast archives:The Contractor Fight podcast now features over 1,000 episodes.💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

12 snips
Apr 12, 2025 • 16min
TCF1010: Training Builds Confidence
Tim and Derek explore the transformative power of training in sales. They emphasize that practice fosters autopilot-level confidence, making every call smoother. Active listening is crucial for aligning client expectations with reality. They also discuss how preliminary estimates can qualify leads and the significance of asking the right questions to uncover savings. Patience plays a vital role, as does consistent follow-up to turn cold leads into loyal clients. It's all about communication, trust, and continuous growth in the contracting world.

Apr 11, 2025 • 1h 12min
EP1009: Identity, Purpose and the Power to Change Everything ft Adam Mock
In this engaging discussion, leadership coach Adam Mock shares his journey of overcoming personal darkness and the inspirational moment that changed everything. He addresses the loneliness epidemic faced by male entrepreneurs and highlights the importance of resilience and community support. Adam dives into dreaming bigger and offers life-changing questions to ignite personal growth. The episode wraps with a humorous tale of how he turned a mugging into a moment of unexpected courage, proving that humor can thrive in adversity.

10 snips
Apr 10, 2025 • 17min
TCF1008: Reviewing Your Marketing Materials
In this engaging discussion, a review of real contractor marketing materials takes center stage. Each submission receives candid feedback, from website design to social media posts. Critiques focus on the importance of clear calls to action and showcasing completed work. Highlights include playful branding in social media videos and the pitfalls of cluttered designs in door hangers. Listeners gain valuable insights into creating more effective marketing strategies, ensuring their materials stand out while driving results.

7 snips
Apr 5, 2025 • 19min
TCF1007: Price Objections
Price objections can be tough, but they don’t have to derail projects. Discover how most objections arise from client misunderstandings about costs. Learn the value of educating clients upfront to ease negotiations. The hosts share effective strategies like using visual aids and realistic budgets to set the right expectations. Find out when to scale back project scope and the risks of negotiating without clear numbers. Confidence in pricing not only protects profits but also helps attract the right clients.

Apr 3, 2025 • 8min
TCF1006: Lead Generation That Works for New Contractors!
Marketing is the lifeblood of your business—without leads, you don’t have sales, and without sales, you don’t have a business. In this episode, Tom shares exactly how to market your brand-new contracting business without a big budget or fancy tools. Whether you're just getting started or trying to restart with the right foundation, these four actionable strategies will set you on the right path.In this episode, Tom discusses:[00:00] Why no leads = no business—and how that reality fuels your success[00:21] Tom’s story as an “accidental contractor” and how that shaped his marketing mindset[01:16] The #1 focus for new contractors in their first 3 years[01:29] Strategy 1: Local networking – the power of building real-world relationships and referrals[03:10] Strategy 2: Social media – leveraging free platforms to create visibility and trust[04:45] Strategy 3: Neighborhood domination – boots-on-the-ground methods to stay top of mind[06:20] Strategy 4: Content and website – why your site is one of your most valuable tools[07:46] A reminder to invest wisely: equipment vs. a website[08:04] Marketing resource and how to take your strategy even furtherLinks from the episode:The Marketing System for Contractors – LEADS ON DEMANDResources: 💸 LEADS ON DEMANDIt’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.https://thecontractorfight.com/marketing⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action.https://thecontractorfight.com/war-room🧰 CONTRACTOR BUSINESS SCHOOLSerious about building a profitable, structured contracting business without the chaos?https://contractorbusinessschool.com/⭐️⭐️⭐️⭐️⭐️ 5 Steps to 5 StarsHow to Charge Premium Prices and Never Run Out of Leadshttps://thecontractorfight.com/5-stars/🛡️ BATTLEGROUNDEverything your contracting business needs: Leadership, Communication, and Numbers.https://thecontractorfight.com/battleground💰 50% Gross Profit WorksheetDownload our worksheet and start calculating a 50% gross profit on every job.https://thecontractorfight.com/50/🎧 Get on the podcast!https://thecontractorfight.com/intervention📘 Winning the Contractor Fight BookJust pay shipping and handlinghttps://thecontractorfight.com/book/🎥 Contractor Fight TV – 1,400+ free videoshttps://www.youtube.com/c/TomReber🎙️ Podcast Archiveshttps://thecontractorfight.com/podcast💬 Free Facebook Group – 18,000+ contractors stronghttps://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast!Apple PodcastsSpotify

Mar 29, 2025 • 15min
TCF1005: Stop Resisting
In this episode of The Contractor Fight, hosts Tim and Derek dig deep into the concept of resistance—how it shows up in our lives and businesses, and how facing it head-on can lead to massive breakthroughs. Using relatable stories, tough love, and contractor-tested wisdom, they explore how resistance is often a sign that you're exactly where you need to be—and that it’s time to act.Whether it's sending that quote, delegating tasks, or doing the hard but necessary things, Tim and Derek make a compelling case for why contractors need to stop resisting and start doing. This is your call to stop procrastinating and take ownership of your life and business.In this episode, Tim and Derek discuss:How resistance often signals the exact thing you need to do nextWhy contractors procrastinate and how to break the cycleLetting go of perfectionism and learning to delegate effectivelyThe emotional toll of holding onto tasks and how it impacts your time and energyCreating systems and teams so you can focus on what you do bestEmpowering others by letting go—and why that benefits everyoneA hilarious Chuck Norris analogy that perfectly sums up the power of pushing throughResources: ⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leadshttps://thecontractorfight.com/5-stars/🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎧 Get on the podcast!https://thecontractorfight.com/intervention📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)https://thecontractorfight.com/book/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber🎙️ Listen to the podcast archives:The Contractor Fight podcast now features nearly 1,000 episodes.💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

12 snips
Mar 27, 2025 • 54min
TCF1004: He's Stuck at $245K—Can We Help This Contractor Hit $1M?
A flooring contractor is frustrated by a lack of leads, holding him back from reaching his $1M revenue goal. He shares his journey to improve his business systems and mindset while exploring low-cost marketing strategies. The conversation covers the importance of personal branding, effective networking, and harnessing social media for growth. Insights into leveraging online platforms and maintaining client relationships are highlighted, along with actionable tips on lead generation and the need for a robust marketing approach to break through growth barriers.

Mar 22, 2025 • 15min
TCF1003: Standards & Values
Tim and Derek explore the essential role of standards and values in contracting. They stress the importance of honoring commitments and celebrating wins to drive team morale. A candid discussion reveals the frustration surrounding communication breakdowns and the impact on project success. Derek shares a personal story about the significance of meaningful recognition over empty accolades. They emphasize that setting high expectations leads to better outcomes, and aligning with like-minded individuals can enhance business relationships.
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