The Contractor Fight with Tom Reber

☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward. → Book here: https://go.thecontractorfight.com/15min-free-callYou thought your communication was bulletproof, but your customers are walking away because of it. If 90% of medical lawsuits are from bad communication, what’s it costing your contracting business?. Derek Johnson and Tim Cutroni expose the massive blind spot that kills client retention and forces you to spend more on marketing. Learn why your automations are failing and when to use your voice, video, or a rock-solid SOP to dominate communication=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-callYou don’t have a leads problem.You have a you problem.============================================================You’ve heard me talk about Shin-Fu. You know the system.But you’re still not using it.Still letting tire-kickers steal your time?That’s not a business issue — that’s a guts issue.BATTLEGROUND is where real contractors go to stop being comfortable.We give you the plan, the accountability, and the daily kick in the ass you need to win.Stop talking about growth. Start dominating your market.Tired of being broke because your mindset sucks?Then do something about it.👉 Book your free 15-minute Growth Call: https://go.thecontractorfight.com/15min-free-call============================================================Stop stealing from your family by wasting hours on cheap clients.It’s time to draw a line and own your worth.I’m breaking down Shin-Fu — the 5-step sales process that weeds out the tire-kickers and ensures you only close profitable jobs.This is the tough love you need to finally run a real business, not a damn hobby.If you’re tired of hearing “we need to think about it,” this system will change the game.And if you’re ready to quit playing small — book that Growth Call now.https://go.thecontractorfight.com/15min-free-callTimestamps0:00: Intro: Why Your Leads Suck (It's a YOU Problem)00:35: What is Shin-Fu? The Contractor Filter System01:20: Step 1: The Motive (Why You Are There)02:45: Step 2: The Money (Own Your Worth and Price)04:10: Step 3: The Truth (Weeding Out the Liars)05:30: Step 4: The Influencers (All Decision Makers Present)06:45: Step 5: The BS Meter (Filtering Out the Tire Kickers)07:45: Final Callout: Own Your Crap & Take Action== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Who’s really making the buying decision? Spoiler: it’s not always the one you think.In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.You’ll learn:How to identify the true influencer before it’s too late.The “kiss of death” mistake contractors make on sales calls.How to keep both spouses (or decision makers) engaged and aligned.Why practicing, role playing, and clear SOPs make closing easier.👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Kortney B. Farhat, founder of Coastal Kapital and finance expert, joins to share critical cashflow survival strategies for contractors. They discuss why cashflow management should take precedence over profit, especially during economic downturns. Kortney highlights creative financing options, including leveraging equipment as collateral, and offers insights into smart tax strategies like Section 179. She stresses the importance of maintaining client relationships and effectively communicating with creditors to navigate tough times.

Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-callContractors, listen up: consultations are where you win or lose the job.In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear:Why communication and preparedness matter more than you thinkThe difference between showing up sloppy vs showing up like a proHow to flip between your “sales hat” and your “helper hat”Why consultation style is less about scripts and more about being true to you👉 Whether you’re the over-prepared clipboard guy or the “fly by the seat of your pants” type, this episode will show you how to dial in your consultation game.=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.You'll learn:Why most marketing "experts" have never swung a hammer (and why that matters)The Eskimo wolf story: how contractors keep licking the blade that's killing themJoshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wifeWhat actually works in contractor marketing (hint: it's not the latest TikTok trend)How to kill the greed, trust the data, and stop making emotional business decisionsWhy success leaves clues, (and how to steal what's already working)Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.Raw. Real. No bullshit.Welcome to The Fight.Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow.In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.You’ll learn how to position your business for massive growth — no matter what the economy does.⚔️ If you’re ready to fight smarter, not harder, check out War Room:👉 https://thecontractorfight.com/war-room-waitlist/War Room is for contractors doing $1M+ who are ready to lead, scale, and dominate — even in tough markets.== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callIn this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.From clients who won’t stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.What you’ll learn in this episode:How to prepare for uncomfortable client conversationsWhy documentation beats “he said, she said” every timeThe importance of showing a united front with your teamHow to say no without backing down or losing respectIf you’re tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.=================================================☎️ Still waiting for the “perfect time” to fix your business? That’s why you’re spinning your wheels.👉 In BATTLEGROUND, contractors stop chasing perfect and start taking action. With the plan, accountability, and push they need, messy progress beats staying broke.Tired of waiting? Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callToday Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet.Adam shares straight talk on:✅ Why most contractors waste money on the wrong marketing✅ How to generate consistent, quality leads without gimmicks✅ The simple changes that can fill your pipeline fast✅ The role of authority in building trust with prospectsAdam also shares details on his free Facebook group where he helps contractors sharpen their marketing and dominate their local market.Timestamps:0:00:00 — Introduction: Fill Your Pipeline with Better Leads0:01:29 — Meet Adam McChesney: From Medical Device Sales to Digital Marketing0:02:53 — How Adam Built 200 Websites Before Going Full-Time0:03:48 — Why Adam Owns Contracting Companies (Not Just Marketing Agencies)0:04:42 — Parenting & Business: How Fatherhood Changes Entrepreneurs0:05:58 — Documenting the Journey: Why Authenticity Beats Fake Guru BS0:07:56 — The First Month Full-Time: Making $0 and Almost Quitting0:09:12 — How to Be Different in Your Marketing (Not Just Better)0:10:42 — Does Personal Branding Help Non-Marketing Businesses Grow?0:12:31 — What Documenting Your Journey Actually Looks Like for Contractors0:14:27 — Why Sharing Your Mistakes Builds More Trust Than Perfection0:16:38 — How to Handle Bad Reviews Like a Pro0:17:45 — The Biggest Marketing Mistakes Contractors Are Making Right Now0:19:37 — The AI Shift: What's Changing in Search and Lead Gen0:21:36 — Why Contractors Need Video Content Now More Than Ever0:22:40 — ChatGPT Is Replacing Google: Real Contractor Leads from AI Search0:24:47 — SEO Still Works: What's Actually Ranking on ChatGPT and LLMs0:26:24 — The Content Roadmap Strategy: Location + Service Pages That Win0:28:27 — How to Build City-Specific Pages That Actually Rank0:30:28 — The Most Overrated Marketing Tactic in 2025 (Stop Wasting Money on This)0:32:42 — The Most Underrated Tactic: Why SEO Foundations Still Matter0:34:56 — Google Business Profile Updates: How Often Should You Post?0:36:47 — Low-Hanging Fruit: What to Do When Your Pipeline Is Drying Up0:39:42 — How to Incentivize Your Team to Get More Google Reviews0:41:40 — How to Vet Marketing Agencies and Avoid Getting Burned0:44:36 — Why Adam's Staying Small: 75 Clients Max (Going Deeper, Not Wider)0:45:37 — Final Advice: Know Enough to Be Dangerous (But Let the Pros Do the Work)0:46:49 — Where to Find Adam McChesney and Builders of AuthorityTake notes. Pick one thing Adam shares and implement it this week — and watch your pipeline change.=================================================☎️ Still throwing money at the wrong leads and waiting for “something to change”? That’s why your pipeline stays empty. Most contractors stall out because they chase bad marketing instead of taking the imperfect steps that actually bring in quality jobs.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they stopped guessing, got the plan, the accountability, and the push to finally start attracting the right clients — not just more noise.If you’re sick of paying for garbage leads and tired of waiting for the “perfect time,” book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you sharpen your marketing, clean up your chaos, and start filling your pipeline with the right work.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this discussion, the hosts reveal why most contractors fail due to inconsistency rather than lack of skill. They emphasize how fleeting motivation can't compete with the power of discipline. The conversation tackles the dangers of boredom in maintaining good habits and explores how clear goals can keep one engaged. Additionally, they highlight the importance of having structured teams and systems, along with the idea that one's motivation should stem from self-care and personal goals to ensure longevity in business.