The Contractor Fight with Tom Reber TCF1082: Your Financial Playbook is Broken with Eric Fortenberry from JobTread
Dec 15, 2025
Eric Fortenberry, CEO of JobTread, shares insights on optimizing contractor playbooks for profitability. He emphasizes the importance of defining a clear mission and vision to align teams effectively. Delaying your first hire is a mistake; prioritize sales roles to maintain a healthy pipeline. Building a team of A-players and focusing on customer experience can elevate your business. Eric also discusses the necessity of embracing technology and measuring performance to streamline operations and improve financial outcomes.
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Vision Aligns The Organization
- Define a clear, specific mission and vision to align decisions and attract the right people.
- Passion fuels persistence because running a contracting business is hard and stressful.
Billionaire's Detail-Driven Vision
- Tom recalls a billionaire who visualized his dream house down to the bathroom pulls to push beyond vague goals.
- Specificity in vision forces clearer planning and bigger ambition.
Recruit Like You Sell
- Treat hiring like sales: nurture candidates, follow up, and hire A-players not the first warm body.
- Document roles, responsibilities, and success metrics before hiring and onboard thoroughly.