

The Contractor Fight with Tom Reber
Tom Reber
Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber.
Stop stealing from your family.
Earn what you're worth.
Build a business that serves you.
Stop stealing from your family.
Earn what you're worth.
Build a business that serves you.
Episodes
Mentioned books

Oct 30, 2025 • 8min
TCF1069: Your Sales Problem Isn't Leads. It's THIS.
Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-callYou don’t have a leads problem.You have a you problem.============================================================You’ve heard me talk about Shin-Fu. You know the system.But you’re still not using it.Still letting tire-kickers steal your time?That’s not a business issue — that’s a guts issue.BATTLEGROUND is where real contractors go to stop being comfortable.We give you the plan, the accountability, and the daily kick in the ass you need to win.Stop talking about growth. Start dominating your market.Tired of being broke because your mindset sucks?Then do something about it.👉 Book your free 15-minute Growth Call: https://go.thecontractorfight.com/15min-free-call============================================================Stop stealing from your family by wasting hours on cheap clients.It’s time to draw a line and own your worth.I’m breaking down Shin-Fu — the 5-step sales process that weeds out the tire-kickers and ensures you only close profitable jobs.This is the tough love you need to finally run a real business, not a damn hobby.If you’re tired of hearing “we need to think about it,” this system will change the game.And if you’re ready to quit playing small — book that Growth Call now.https://go.thecontractorfight.com/15min-free-callTimestamps0:00: Intro: Why Your Leads Suck (It's a YOU Problem)00:35: What is Shin-Fu? The Contractor Filter System01:20: Step 1: The Motive (Why You Are There)02:45: Step 2: The Money (Own Your Worth and Price)04:10: Step 3: The Truth (Weeding Out the Liars)05:30: Step 4: The Influencers (All Decision Makers Present)06:45: Step 5: The BS Meter (Filtering Out the Tire Kickers)07:45: Final Callout: Own Your Crap & Take Action== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 25, 2025 • 16min
TCF1068: Contractors: You’re Talking to the Wrong Person
Who’s really making the buying decision? Spoiler: it’s not always the one you think.In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.You’ll learn:How to identify the true influencer before it’s too late.The “kiss of death” mistake contractors make on sales calls.How to keep both spouses (or decision makers) engaged and aligned.Why practicing, role playing, and clear SOPs make closing easier.👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 23, 2025 • 46min
TCF1067: Cashflow Survival Guide for Contractors with Kortney B. Farhat
Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-callWhen the government shuts down and projects freeze, how do you keep your business alive?Tom sits down with Kortney B. Farhat, a veteran in contracting and finance, to talk about how to stay in control when the economy gets messy. From cashflow survival tactics to Section 179 tax strategy and real-world lending options, this episode shows you how to fight back instead of panic.This is a straight-talking session about leadership, visibility, and making smart moves when everyone else is waiting for help.⚒️ Topics Covered:Why cashflow > profit during hard timesHow to keep your crew paid when receivables are slowCreative funding strategies beyond SBA loansFighting back with smart tax strategyStaying visible and marketing through chaos==================================================👉 Most contractors don’t have a marketing problem, they’ve got a cashflow problem. Money comes in, money goes out, and they’ve got no damn plan. Inside BATTLEGROUND, that’s where it changes. You’ll get the systems, accountability, and push to take control of your numbers instead of letting your emotions run the business.If you’re tired of living job to job and wondering where the money went, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND helps you fix your cashflow, clean up your chaos, and finally start paying yourself like a real business owner.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================Kortney Farhat operates where contractors live tight timelines, tighter cash flow, and banks that say no. She co-anchored New to The Street from the NYSE and has been featured on Fox Business and Bloomberg, covering strategic finance and the money moves leaders actually use. As founder of Coastal Kapital, PulseBridge EDU, and Kapital Pulse, she helps turn equipment into liquidity, secure working capital when receivables stall, and use tax strategy to protect profit. Her Pulse Score framework blends financials with leadership and resilience, and a practical read on survival strength and what to fix this week, not someday. https://coastalkapital.com/the-contractor-fight-tom-reberApplication form: https://link.kapitalpulse.com/widget/form/n8m5G4QAN0JHpwjjyA1W== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 18, 2025 • 33min
TCF1066: The Consultation Playbook (Stop Losing Jobs Before You Even Start)
Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-callContractors, listen up: consultations are where you win or lose the job.In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear:Why communication and preparedness matter more than you thinkThe difference between showing up sloppy vs showing up like a proHow to flip between your “sales hat” and your “helper hat”Why consultation style is less about scripts and more about being true to you👉 Whether you’re the over-prepared clipboard guy or the “fly by the seat of your pants” type, this episode will show you how to dial in your consultation game.=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 16, 2025 • 1h 8min
TCF1065: The Wolf That Bled Out - Marketing Truths with Joshua T. Osborne
Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.You'll learn:Why most marketing "experts" have never swung a hammer (and why that matters)The Eskimo wolf story: how contractors keep licking the blade that's killing themJoshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wifeWhat actually works in contractor marketing (hint: it's not the latest TikTok trend)How to kill the greed, trust the data, and stop making emotional business decisionsWhy success leaves clues, (and how to steal what's already working)Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.Raw. Real. No bullshit.Welcome to The Fight.Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 9, 2025 • 6min
TCF1064: Growing in a Down Market
Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow.In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.You’ll learn how to position your business for massive growth — no matter what the economy does.⚔️ If you’re ready to fight smarter, not harder, check out War Room:👉 https://thecontractorfight.com/war-room-waitlist/War Room is for contractors doing $1M+ who are ready to lead, scale, and dominate — even in tough markets.== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 4, 2025 • 31min
TCF1063: How to Handle Tough Client Conversations Like a Pro
Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callIn this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.From clients who won’t stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.What you’ll learn in this episode:How to prepare for uncomfortable client conversationsWhy documentation beats “he said, she said” every timeThe importance of showing a united front with your teamHow to say no without backing down or losing respectIf you’re tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.=================================================☎️ Still waiting for the “perfect time” to fix your business? That’s why you’re spinning your wheels.👉 In BATTLEGROUND, contractors stop chasing perfect and start taking action. With the plan, accountability, and push they need, messy progress beats staying broke.Tired of waiting? Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Oct 2, 2025 • 48min
TCF1062: Fill Your Pipeline with Better Jobs with Adam McChesney
Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callToday Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet.Adam shares straight talk on:✅ Why most contractors waste money on the wrong marketing✅ How to generate consistent, quality leads without gimmicks✅ The simple changes that can fill your pipeline fast✅ The role of authority in building trust with prospectsAdam also shares details on his free Facebook group where he helps contractors sharpen their marketing and dominate their local market.Timestamps:0:00:00 — Introduction: Fill Your Pipeline with Better Leads0:01:29 — Meet Adam McChesney: From Medical Device Sales to Digital Marketing0:02:53 — How Adam Built 200 Websites Before Going Full-Time0:03:48 — Why Adam Owns Contracting Companies (Not Just Marketing Agencies)0:04:42 — Parenting & Business: How Fatherhood Changes Entrepreneurs0:05:58 — Documenting the Journey: Why Authenticity Beats Fake Guru BS0:07:56 — The First Month Full-Time: Making $0 and Almost Quitting0:09:12 — How to Be Different in Your Marketing (Not Just Better)0:10:42 — Does Personal Branding Help Non-Marketing Businesses Grow?0:12:31 — What Documenting Your Journey Actually Looks Like for Contractors0:14:27 — Why Sharing Your Mistakes Builds More Trust Than Perfection0:16:38 — How to Handle Bad Reviews Like a Pro0:17:45 — The Biggest Marketing Mistakes Contractors Are Making Right Now0:19:37 — The AI Shift: What's Changing in Search and Lead Gen0:21:36 — Why Contractors Need Video Content Now More Than Ever0:22:40 — ChatGPT Is Replacing Google: Real Contractor Leads from AI Search0:24:47 — SEO Still Works: What's Actually Ranking on ChatGPT and LLMs0:26:24 — The Content Roadmap Strategy: Location + Service Pages That Win0:28:27 — How to Build City-Specific Pages That Actually Rank0:30:28 — The Most Overrated Marketing Tactic in 2025 (Stop Wasting Money on This)0:32:42 — The Most Underrated Tactic: Why SEO Foundations Still Matter0:34:56 — Google Business Profile Updates: How Often Should You Post?0:36:47 — Low-Hanging Fruit: What to Do When Your Pipeline Is Drying Up0:39:42 — How to Incentivize Your Team to Get More Google Reviews0:41:40 — How to Vet Marketing Agencies and Avoid Getting Burned0:44:36 — Why Adam's Staying Small: 75 Clients Max (Going Deeper, Not Wider)0:45:37 — Final Advice: Know Enough to Be Dangerous (But Let the Pros Do the Work)0:46:49 — Where to Find Adam McChesney and Builders of AuthorityTake notes. Pick one thing Adam shares and implement it this week — and watch your pipeline change.=================================================☎️ Still throwing money at the wrong leads and waiting for “something to change”? That’s why your pipeline stays empty. Most contractors stall out because they chase bad marketing instead of taking the imperfect steps that actually bring in quality jobs.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they stopped guessing, got the plan, the accountability, and the push to finally start attracting the right clients — not just more noise.If you’re sick of paying for garbage leads and tired of waiting for the “perfect time,” book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you sharpen your marketing, clean up your chaos, and start filling your pipeline with the right work.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

10 snips
Sep 27, 2025 • 10min
TCF1061: Consistency Beats Motivation Every Time
In this discussion, the hosts reveal why most contractors fail due to inconsistency rather than lack of skill. They emphasize how fleeting motivation can't compete with the power of discipline. The conversation tackles the dangers of boredom in maintaining good habits and explores how clear goals can keep one engaged. Additionally, they highlight the importance of having structured teams and systems, along with the idea that one's motivation should stem from self-care and personal goals to ensure longevity in business.

Sep 25, 2025 • 8min
TCF1059: The Hard Truth About Robbing Peter to Pay Paul
Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callRobbing Peter to pay Paul isn’t growth — it’s chaos.If you’re constantly sweating payroll, floating deposits, and juggling jobs just to cover expenses, you’re not building a business… you’re gambling with your future.In this episode, Tom exposes the ugly truth behind why contractors stay broke while looking busy. He breaks down:✅ What “robbing Peter to pay Paul” really looks like✅ Why it’s not growth, it’s financial desperation✅ The risks of low deposits and soft payment terms✅ How to get control of your cash flow before it buries you💥 Stop stealing from tomorrow to cover today. It’s time to fix your business.👉 Listen now and start fighting for the respect and profit you deserve.=================================================☎️ Waiting until everything’s perfect before you pull the trigger? That’s why you’re stuck. Perfection is the setup that keeps most contractors broke.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they finally stopped waiting for the “right time” and got the plan, the accountability, and the push to start running a real business — even if it was messy at first.If you’re tired of second-guessing yourself, hiding from discomfort, and learning the hard way, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you take imperfect action, clean up your chaos, and finally move forward.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify


