The Contractor Fight with Tom Reber TCF1080: Your Lack of Discipline is Killing Your Business
Dec 8, 2025
Transform your business by shifting your identity from a struggling tradesman to a million-dollar CEO. Discover how embracing a new self-image can dramatically boost your income. Learn about the vital transformations from order taker to sales pro, and survivor to future-minded millionaire. Tom shares compelling stories of contractors who increased their revenue by adopting a CEO mindset. Plus, uncover three actionable steps to redefine your identity and finally charge what you're worth.
AI Snips
Chapters
Transcript
Episode notes
Identity Determines Income Ceiling
- Tom Reber says your skills don't determine income; your identity does.
- Your internal identity thermostat subconsciously limits how much you earn.
From Painter In The Truck To CEO
- Tom Reber recounts being a hardworking painter doing everything but making money.
- He shifted identity from painter to CEO and began charging more and delegating.
Goals Fail Without Identity Shift
- You don't rise to goals; you fall to your identity like a thermostat.
- If identity is set low you will subconsciously sabotage higher targets.