The Contractor Fight with Tom Reber TCF1076: Date Your Clients or Lose Them
Nov 22, 2025
Discover why maintaining client relationships is similar to dating! Tim and Derek emphasize the importance of 'auditioning' during every service visit. They highlight that small slips in attention can erode trust and lead to losing clients. With tips on treating clients like cherished partners, they reveal the costs of client churn versus retention. Learn to keep standards high, engaging both clients and your team in meaningful ways. Remember, consistent care today ensures a brighter, more profitable future!
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Every Visit Is An Audition
- Every service visit is an audition for the next opportunity.
- Treat ongoing service like dating to keep trust and future work.
Standardize The Customer Experience
- Put a repeatable standard operating procedure in place for each customer touch.
- Keep doing the familiar things that built trust, like videos, job forms, and personal follow-ups.
Small Slips Compound Into Lost Clients
- Small degradations in service compound into lost trust and future work.
- Customers quietly remember slips and may switch when a competitor shows attention.