

The Home Service Expert Podcast
Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist
The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $200M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+), Cameron Herold (former COO of three $100M+ companies), etc.
Episodes
Mentioned books

25 snips
Sep 29, 2025 • 1h 7min
The Reality of Entrepreneurship: Challenges and Misconceptions
Cameron Herold, a serial entrepreneur and bestselling author, shares his insights on entrepreneurship's hidden struggles. He discusses the critical role of employee happiness, revealing its impact on business success. Cameron differentiates between coaching and mentoring, emphasizing the importance of optimizing operations for efficiency. He also explores personal growth and finding meaning beyond work. With anecdotes from his experiences, he highlights the significance of leadership in fostering a thriving company culture.

38 snips
Sep 22, 2025 • 52min
AI and the Transformation of Business with Leo Pajera
In this conversation with Leo Pareja, the CEO of eXp Realty, he shares his entrepreneurial journey and insights on how AI is transforming the real estate landscape. They discuss the importance of transparency and technology in reducing friction in the industry. Leo emphasizes the significance of branding in a commoditized market and how visibility can outweigh ability. He also reflects on prioritizing family and experiences over material wealth, offering a fresh perspective on finding purpose beyond mere success.

21 snips
Sep 15, 2025 • 1h 3min
Building Trust and Loyalty in Business - Alisa Imperial
Alisa Imperial, VP of Business Development for Garage Door Freedom, shares her insights on trust and loyalty in business. She emphasizes the transformative power of belief and the importance of a fun training culture. The conversation explores overcoming challenges in the home services industry, the value of mentorship, and the necessity of community collaboration. Alisa also discusses fostering genuine customer connections and the role of continuous learning in achieving long-term success.

40 snips
Sep 8, 2025 • 1h 13min
Unlocking the Blue Collar Economy with Benji Carlson
Benji Carlson, Executive Vice President of Leanscaper, shares his wealth of experience as a former painting contractor turned marketing strategist. He dives into the bullish outlook for the blue-collar economy and discusses how AI can drive growth. The conversation also tackles the pressing talent shortage and strategies for making trades appealing to younger workers. Benji emphasizes personal development, performance-based pay, and the importance of branding to attract a new generation to the industry, ultimately raising the bar for recruitment and retention.

29 snips
Sep 1, 2025 • 1h 13min
The Power of Mindset in Entrepreneurship with Ryan Lee
Ryan Lee, a successful entrepreneur from Salt Lake City and founder of Landscape Lighting Secrets, delves into the power of mindset in business. He shares insights on balancing personal and professional life while navigating the challenges of partnership and pricing strategies. The conversation emphasizes the importance of building a strong team and leveraging effective marketing tactics. Lee also discusses financial management for sustainable growth and the critical role of continuous learning, resilience, and a positive mindset in entrepreneurship.

19 snips
Aug 25, 2025 • 1h 4min
Home Service Niche Growth Strategies with Tim Brown
Tim Brown, CEO of Hook Agency and author of 'How to Become a Hometown Hero', dives deep into home service marketing. He highlights the critical role of niche marketing and community engagement in building brand loyalty. The conversation touches on balancing SEO and PPC strategies and the importance of humor in marketing. Tim shares insights on overcoming challenges in the industry and emphasizes the need for strong relationships and enterprise planning. Tune in for actionable advice to elevate your home service business!

46 snips
Aug 18, 2025 • 1h 7min
Dave Yoho 97 Year Old Business Expert Shares 60+ Years Of Business Secrets
In this engaging discussion, guest Dave Yoho, a veteran in the home improvement industry and founder of Dave Yoho Associates, shares invaluable business insights honed over 60 years. He highlights keys to sales success, emphasizing the importance of understanding human behavior and adapting strategies to meet customer needs. The conversation also dives into building strong teams, fostering a positive company culture, and mastering communication techniques that enhance customer relationships. Yoho's wisdom is a treasure trove for anyone looking to thrive in sales.

31 snips
Aug 8, 2025 • 40min
Maximizing Fleet Efficiency: Insights from Industry Experts with Renee Millum
Join fleet management expert Renee Millum, who has over a decade of experience optimizing vehicle strategies for businesses. In this discussion, she dives into the pros and cons of leasing versus buying vehicles, emphasizing financial efficiency and operational effectiveness. Millum highlights how a well-maintained fleet boosts employee morale and enhances company image. They also explore the role of technology in streamlining operations and the importance of understanding total cost of ownership in fleet management.

13 snips
Aug 4, 2025 • 1h 3min
The Journey of an Automotive Expert with Aaron Stokes
Aaron Stokes, founder of Auto Fix and Shop Fix Academy, boasts 25 years in the automotive repair industry. In this chat, he shares his inspiring journey from modest beginnings to a thriving entrepreneur and coach. Aaron discusses mastering financial metrics, emphasizing the critical nature of gross profit by the hour. He also delves into employee management, effective sales techniques, and the impact of community-driven live events. With a focus on embracing change and personal growth, Aaron offers strategies for business owners aiming to scale successfully.

23 snips
Jul 28, 2025 • 1h 14min
Marketing Like a Billionaire: Inside the Mind of Russell Brunson
In this engaging discussion, Russell Brunson, co-founder of ClickFunnels and bestselling author, shares his transformative journey from selling potato gun DVDs to leading a $360 million software empire. He emphasizes the importance of strategic marketing and storytelling in building impactful movements rather than just transactions. Russell also highlights the significance of resilience in entrepreneurship and the upcoming Freedom 2025 event, which promises to empower attendees with insights from successful entrepreneurs to scale their businesses.