The Home Service Expert Podcast How Amazon's Customer Obsession Inspired a Home Service Revolution with Zac Dearing
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Feb 2, 2026 Zach Dearing, co-founder of Mantle and former Amazon and McKinsey leader, builds AI-powered shopping experiences for HVAC, plumbing, electrical, and garage door contractors. He discusses why homeowners prioritize trust and clarity over price. He explains remote sales that include all decision-makers, how AI should augment sellers, and why simple, repeatable shopping experiences boost close rates and ticket size.
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Early Mantle Results At A1
- Tommy Mello reports Mantle lifted door-sales conversions 10–15% and increased average ticket by $1,500.
- Technicians praised the tool as a game changer in real deployments.
Homeowners Shop Before Visits
- 69% of homeowners look for a price online before anyone visits their home.
- Zach Dearing says homeowners prioritize trust, quality, and control over price.
Design A Shopper-Centered Process
- Create a shopping experience that educates and gives homeowners control.
- Let homeowners compare options, personalize choices, and feel in the driver's seat.
