

#165
Mentioned in 18 episodes
Insanely simple
The Obsession That Drives Apple's Success
Book • 2012
In 'Insanely Simple,' Ken Segall delves into the culture and strategies that made Apple a leader in innovation.
The book highlights Steve Jobs' relentless pursuit of simplicity, which was a key factor in Apple's success.
Segall shares personal anecdotes and stories from his time working with Jobs, contrasting Apple's approach with that of other companies like Dell and Intel.
He emphasizes the importance of small groups of smart people, minimal bureaucracy, and the power of simplicity in achieving clarity and efficiency.
The book provides valuable insights into how simplicity can be a driving force for success in any organization.
The book highlights Steve Jobs' relentless pursuit of simplicity, which was a key factor in Apple's success.
Segall shares personal anecdotes and stories from his time working with Jobs, contrasting Apple's approach with that of other companies like Dell and Intel.
He emphasizes the importance of small groups of smart people, minimal bureaucracy, and the power of simplicity in achieving clarity and efficiency.
The book provides valuable insights into how simplicity can be a driving force for success in any organization.
Mentioned by
Mentioned in 18 episodes
Mentioned by
David Senra as a book about Steve Jobs's approach to marketing and product development.


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Mentioned by
Alex Hormozi , discussing the importance of simplicity in business strategy, as exemplified by Steve Jobs.


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Mentioned by Scott Curran as a book that inspired him to focus on simplicity in his consulting work.

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