

#1319
Mentioned in 18 episodes
Insanely simple
The Obsession That Drives Apple's Success
Book • 2012
In 'Insanely Simple,' Ken Segall delves into the culture and strategies that made Apple a leader in innovation.
The book highlights Steve Jobs' relentless pursuit of simplicity, which was a key factor in Apple's success.
Segall shares personal anecdotes and stories from his time working with Jobs, contrasting Apple's approach with that of other companies like Dell and Intel.
He emphasizes the importance of small groups of smart people, minimal bureaucracy, and the power of simplicity in achieving clarity and efficiency.
The book provides valuable insights into how simplicity can be a driving force for success in any organization.
The book highlights Steve Jobs' relentless pursuit of simplicity, which was a key factor in Apple's success.
Segall shares personal anecdotes and stories from his time working with Jobs, contrasting Apple's approach with that of other companies like Dell and Intel.
He emphasizes the importance of small groups of smart people, minimal bureaucracy, and the power of simplicity in achieving clarity and efficiency.
The book provides valuable insights into how simplicity can be a driving force for success in any organization.
Mentioned by
Mentioned in 18 episodes
Mentioned by 

as a book about Steve Jobs's approach to marketing and product development.


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to illustrate Steve Jobs' clear thinking style.


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as a fascinating look into working with Steve Jobs and his dedication to simplicity.


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as a book he covered in episode 349.


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, illustrating Steve Jobs's willingness to scrap expensive projects if not up to standard.


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#366 Mr. Beast Leaked Memo
Mentioned by 

when discussing Apple's approach to marketing and Steve Jobs' involvement.


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Mentioned by 

as the author of a book about Steve Jobs and Apple.


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in relation to Apple's focus on simplicity.


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#233 Elon Musk, Peter Thiel, Max Levchin (PayPal)
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for highlighting the importance of simplicity in business, as learned from Steve Jobs.


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Mentioned by 

in relation to Apple's marketing strategies under Steve Jobs.


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Mentioned by 

in relation to a past podcast episode and Steve Jobs' approach to product demos.


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for its quote on people's craving for clarity.


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182 snips
#244 Harry Snyder (In-N-Out Burger)
Mentioned by 

as a business book focusing on Apple's marketing approach.


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164 snips
#204 Steve Jobs (Inside Steve's Brain)
Mentioned by 

when discussing Apple's marketing approach and Steve Jobs' involvement.


David Senra

153 snips
David Senra - Passion & Pain - [Invest Like the Best, Forever Episode]
Mentioned by 

, discussing the importance of simplicity in business strategy, as exemplified by Steve Jobs.


Alex Hormozi

70 snips
Simplicity As A Strategy Will Improve Your Business | Ep 924
Mentioned by 

as a book about the obsession driving Apple's success.


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59 snips
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Mentioned by 

as a recommended book on simplicity.


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Mentioned by ![undefined]()

as a book that inspired him to focus on simplicity in his consulting work.

Scott Curran

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