
The Home Service Expert Podcast From Turf to Triumph: A Leader's Journey with Dillion Georgian
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Jan 5, 2026 Dillon Georgian, an entrepreneur in the artificial turf industry, shares his fascinating journey from retail to distribution. He emphasizes the significance of operational efficiency and leadership development. Dillon discusses the impact of equity incentives on team alignment and provides insights on preparing for business exits to boost valuation. With a focus on resilience, he explores how technology can enhance operations and the balance of entrepreneurship with family life. His experiences and strategies are a treasure trove for aspiring leaders.
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Humble Turf Beginnings To National Distribution
- Dillon Georgian started in turf at 18 by buying manufacturer scraps and selling them on Craigslist.
- He scaled from retail stores to B2B distribution supplying turf companies nationwide.
Force Healthy Net Margins
- Run a tight P&L and demand healthy net margins, not just gross profit.
- Hold monthly P&L calls and give leaders strict budgets to cut unnecessary labor costs.
Bonus Leaders On EBITDA
- Bonus key decision-makers based on EBITDA and give them P&L responsibility.
- Tie bonuses to net profit thresholds so leaders prioritize company profitability.








