Resource Links:Check out LegalEase MarketingLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0Jordan Ostroff takes pride in being a “lawyer with a life.” But it wasn’t always this way.When Jordan first started out in his career, he wasn’t happy. In fact, he felt “totally miserable”. He was working up to 80 hours a week and was severely in debt. He knew he needed to find a better way to achieve a work-life balance, but he didn’t know how to make his vision a reality.It wasn’t until he started prioritizing his time, freedom, and flexibility, instead of money and revenue, that things really began to change.Now, he runs both a successful law firm and a legal marketing firm. He also enjoys a lifestyle that gives him and his family the flexibility he always wanted — while earning a healthy income. After facing many obstacles along the way, Jordan now shares how other lawyers can do the same.In today’s episode, Jordan Ostroff of LegalEase Marketing and Jordan Ostroff Fl joins us to discuss how attorneys can build a successful business without sacrificing their personal lives. We discuss why you must have an ideal client avatar… how to embrace your biggest mistake and learn from it… and why you should become an expert at something, instead of a jack of all trades. He also explains why firms need processes and effective delegation to be successful.There’s much more to learn in this episode about growing your firm, so tune in now!About Jordan Ostroff:Jordan’s life motto is that High Seas Raise All Boats and believes we are stronger together and we can make the world a better place. He helps lawyers and business owners organize, optimize and protect their companies. Jordan is the President of LegalEase Marketing and Managing Partner and CEO of Jordan Law Fl. He is also the Host of the Exhibit A(ttorneys) and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneToday’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing. The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results. Many attorneys rely on SEO to get found. Unfortunately, there’s a slim chance of ranking for high-volume terms like ‘personal injury attorney’ (at least without a huge budget). So many opt for long-tail keywords. The hope is that many ultra-specific phrases will keep the organic traffic rolling in. In SEO, a long-tail mindset can work.But having this same mindset in other marketing domains brings can tank results... and can lead to a wasted marketing budget. In today’s episode, host Jan Roos discusses what makes up a "long-tail" mindset. He explores why this mindset doesn't work for two other popular marketing domains (hint: you've probably tried at least one of them). There’s much more to learn in this episode about growing your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneCheck out PILMMAListen to Grow Your Own Law Firm PodcastDubbed the "Millionaire Maker", legal OG Ken Hardison tells it like it is. With over 35 years of experience under his belt, he knows a thing or two about how to achieve success in the legal field. By focusing on ‘closing the gaps’ that are common in many law firms, and by emphasizing client success, he built (and sold) two highly successful law practices. But he didn't stop there. He also created an organization that helps attorneys build their own successful practices. (And he also somehow found time to author five books along the way.)If you desire to grow a more profitable firm, now is a perfect opportunity to learn from an industry expert.While we cover a lot of ground, one thing is for sure: Ken drops tons of knowledge bombs in this 45-minute episode… And you’ll definitely want to take some notes while listening.Today we'll discuss what Ken considers the number one gap in most law firms... why you should never compete on price... and why you should set behavior expectations for both clients and staff, plus much more. While he acknowledges that attorneys are trained to be skeptical, he reminds us that your clients are, too — and how to use that skepticism to your advantage. Ken also reminds us that it’s not bragging if it’s telling the truth. There’s much more to learn in this episode about growing your firm, so tune in now!About Ken Hardison:Ken has fought for people’s rights as a trusted personal injury lawyer for more than 35 years. He built one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers. Now, as founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing Fastlane“I felt like he was speaking another language...”“It went over my head….”“I don’t have a clue what she was talking about….”“It got lost in translation...”We all want to talk to someone who speaks our language. There are few things more painfully awkward than not being able to grasp what someone else is saying. Most of us avoid these uncomfortable conversations at all costs.But for many attorneys, speaking their client’s language is easier said than done. They may feel like they’re speaking plain, clear-as-day English. But their clients or potential clients hear gibberish. And it could be the reason attorneys hear potential clients say, ‘I’ll think about it…” so often at the end of consultations.These attorneys are falling victim to a common bias — and it’s costing them business.In today’s value-packed episode, Jan explores why overcoming this bias is a must for growing your firm. By the end of the episode, you may just rethink how you speak to your clients in the future. There’s much more to learn in this episode about growing your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessUse code: LFGPOD for $100 off your first month of Smith.aiCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneA whopping two-thirds of people base their buying decision on how fast a business initially responds. That’s nothing to sneeze at. But between call inquiries, chats, texts, emails, and Facebook messages, it’s tough to always be on the ball. This rings true for law firms: over half of firms never respond to initial client outreach! It’s safe to say that’s a whole lotta missed opportunity. And oftentimes, responsiveness boils down to capacity. If you’re running a small firm, you’ve likely struggled to juggle everything... And you've likely watched parts of your business suffer because of it. But upping your responsiveness can transform your business. You can take on more clients, or just be choosier when the clients you work with.If you're thinking, But how can I find the time? this episode is a must-listen. Maddy Martin of Smith.ai knows what it takes to help a business grow. In today’s episode, she takes a deep dive into responsiveness and explains how it will give you a competitive edge. She shares how automation and delegation can help you improve your intake — and free up your capacity at the same time. There’s much more to learn in this episode about growing your firm, so tune in now!About Maddy Martin:Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses, including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing (in-person and virtual).If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneIn a previous podcast, we explored the pitfalls of a common law firm business model (take a listen before diving into this episode, but here's the main takeaway: competing on price makes you a loser; differentiation is key). ---What does bodybuilding and building a profitable law firm have in common?This quote sums it up well: “Everybody wants to be a bodybuilder, but nobody wants to lift heavya** weights.”Bodybuilder Ronnie Coleman was speaking about the dedication needed to succeed on stage, but this, too, can be applied to running a law firm.Many attorneys want to scale their practice to the moon.They want more clients, more profit and more time away from the office.But it takes a lot of work to build a scalable law firm that offers up this type of money and freedom.The sheer amount of hard work involved often stops firms in their tracks from even trying.Because like bodybuilding, it takes a lot of heavy lifting to build a stand-out firm.So, how can firms overcome the hurdles and discomfort of creating a highly-profitable firm — without losing motivation along the way? Today, host Jan Roos discusses how to push through the uncomfortable feelings that come with business growth. He shares the 3 major battles firms can expect to face — and how to overcome them.Resources Mentioned:LFG Podcast Episode: From Process and Magic Statements to Running a Dream Practice With Todd VillarubiaAbout Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Why Your Firm Needs SOPs for Rapid Scale with Owen McGabResource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneI want to 5x my clientele in the next year… I want to hit 7-figures in revenue before 2023….If your goal is to scale your firm quickly, any new employees (permanent or outsourced) must be able to hit the ground running.If you don’t see the results you want, you may think the issue lies within individuals.In reality, the problem probably lies elsewhere...Think back to the last time you hired someone new:How fast were they able to tackle the duties of the job? Was there a straightforward process for onboarding a new client? Or did they hit roadblocks along the way? If so, your firm is likely experiencing growing pains - pains that will only amplify with rapid scaling...But to avoid the most common problems that stunt growth and affect your bottom line, there is a solution you can put in place now. Today, Owen McGab joins us to talk SOPs. He shares how his personal experience in the business world inspired him to create SweetProcess - and why firms need processes to scale. While listening, you'll learn:How to determine which SOPs your firm needsWho should be responsible for creating themHow to perfect those processes so your business can scale with easeAbout Owen McGab:Owen McGab is the CEO and Co-Founder of SweetProcess, an intuitive business process management software. SweetProcess empowers executives and employees to collaborate on processes and policies. Resources Mentioned: The Checklist Manifesto by Atul GawandeThe E-Myth by Michael E. GerberBuilt to Sell: Creating a Business That Can Thrive Without You by John WarrillowThe Goal: A Process of Ongoing Improvement by Eliyahu M. GoldrattWork the System: The Simple Mechanics of Making More and Working Less by Sam Carptenter If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

The Common Law Firm Model that is Almost Guaranteed to FailResource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneAs a consumer - what do you look for when you buy?When it comes to choosing toothpaste, a plumber, a new smartwatch or something else…It’s likely you’ll gravitate towards a product or service that combines decent quality with a fair price.It’s a no-brainer. We avoid overpaying for something we can get cheaper elsewhere. Except......when we have a compelling reason to spend more on a product.We spend more for the promise of quality (think Apple). And we pay extra for the promise of a superior experience (staying at the Hilton vs. the Motel 8). In other words, the promise of “better” is the key to profitability for many products and services.Better is worth more.And it should be no different with law firms.In fact, if you want to survive in the long-term -  your law firm must be better. Today, host Jan Roos discusses why this common law firm model is attractive in the short-term - but can have devastating effects in the long-term. Using real-world examples, he demonstrates the one thing firms can do now for future success. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane, which talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Breaking the Burnout Cycle with Dr. Sharon GrossmanResource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneSometimes it feels like work just keeps going and going.Our homes are now our offices, and working from home means mentally we’re always at work.So, if you found the past year particularly stressful - you’re not alone. Google has seen a sharp rise in the search term ‘burnout’ as many of us are struggling to cope with our usual work responsibilities amidst a pandemic, among other things.It’s probably no surprise that this risk of burnout is particularly high among lawyers…Working long hours and working in high-pressure situations often equates to chronic stress.With enough chronic stress, attorneys are left feeling overworked and tired.Struggling to focus while carrying the heavy burden of mental exhaustion.So they work more hours to get everything done, which just leads them further down the burnout cycle…  Again and again.But what if you could break the burnout cycle without quitting or changing jobs?Today, psychologist Dr. Sharon Grossman joins us to talk about how stress manifests itself into burnout and explores how to identify burnout from symptoms.In this value-packed episode, Dr. Grossman talks us through the stages of burnout and explains how she uses mindfulness to help her clients escape the burnout trap. About Dr. Sharon Grossman:Dr. Sharon Grossman is a Licensed Psychologist, Coach, and Speaker who specializes in working with lawyers, medical doctors, and other professionals in high-pressure careers.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneIn business, we are always working to influence the decisions of others. When you ask someone to become a client and sign on the dotted line, you present them with two options: Take the desired action (sign) or don’t.Unfortunately, the highly-logical arguments you are trained to present to judges in court, won’t work with prospects the same way it does with judges and juries.Humans are not logical creatures...We seek pleasure and avoid pain.So, how can you use this knowledge to influence others to take the action you want them to take?Today, host Jan Roos explores how something as simple as the presentation of information can affect the decision-making process. He shares how a few simple tweaks can improve your ability to positively influence the decisions of others - so you can master the art of influence. About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.