How the Pandemic Changed Media Consumption Forever (And What You Should Do About It) with MaryAnn Pruitt

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• Learn more about how you can combine traditional and digital media to reach any generation at Mosaic Media
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As we have all experienced, the pandemic has changed our world completely.

Most of us spent a significant amount of time at home, which completely transformed the media industry overnight…

And now digital media consumption is at an all-time high.

The current volume of traffic seen online was predicted to happen in 10 years and instead, happened in 2.

What does that mean for your law firm?

It means you have to be more strategic about how you’re doing marketing to stand out from your competitors.

Knowing where to focus your budget is the ONLY way to scale to the next level.

Luckily, you don’t have to waste a bunch of time and money trying to figure it all out yourself…

Because there are already dedicated experts who can simplify your process and get it right the first time around.

Tune into this week’s value-packed episode for insight into what experts like MaryAnn Pruitt are discovering during the current media overhaul.

MaryAnn discusses how media consumption has changed across all generations along with the type of ripe opportunities that have opened up for your target audience.

There’s much more to learn in this episode about scaling your firm and your budget, so tune in now!

In this episode: 

• 4:38 - How MaryAnn got here
• 6:21 - Media channels people should be paying attention to
• 9:27 - When to consider an option like programmatic advertising
• 13:36 - How many different places can you show up on a programmatic ad?
• 16:46 - How to keep track of what’s happening on social media
• 20:04 - How multiple social media channels affect each other
• 23:10 - Common things people are doing incorrectly
• 26:57 - Transitioning from a small marketing budget to a large marketing budget
• 30:26 - What makes it hard to win on social media?
• 35:12 - How you should be thinking about ROI

About MayAnn Pruitt:

MaryAnn Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country. She is passionate about passing on the experience that she has gained to eager professionals looking for actionable marketing tips.

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