How to Become a Lightning Rod for Your Niche with Julie Steinbacher

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Resource Links:

• Ready to niche down in your firm? Learn more about Julie Steinbacher’s Million Dollar Solution
• Close more of your ideal clients with our Double Your Case Files Masterclass
• Estate planning attorney? Ditch toxic revenue and get better clients with Seminar 3.0

Do you have a general practice?

A lot of people don’t realize how much staying general costs them in the long run.

If you can move just 1 step closer towards a niche or specialty…

It’s going to increase your profitability for a LOT of reasons, but here are a few:

• The ability to provide better solutions for the people you help
• Fewer systems to maintain
• More satisfying work, less burnout

At the end of the day, there’s no reason to build a firm that doesn’t fit your life, because you can’t be everything to everyone.

Julie Steinbacher understands this more than anyone. After all…

She started her law firm in the garage of her house and now…

She has 4 locations with 40 employees across Pennsylvania.

Want to know how her simple tactics can pave the way for YOUR growth?

Find out how just a few simple tweaks can transform your client’s experience from good to great on today’s episode.

In this week’s podcast, Julie discusses the importance of keeping your mindset aligned with your firm’s goals by niching down into the areas you are most passionate about. 

There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 1:02 - How Julie got involved with elder planning
• 8:07 - How specialization benefits your firm
• 13:30 - Building up the skills to serve your niche over time
• 18:05 - The Million Dollar Solution
• 26:02 - The philosophy between 0 to 1 million vs 1 to 5 million
• 32:24 - Helping people find what they’re good at
• 39:20 - Where to take next steps

About Julie Steinbacher:

Julieanne E. Steinbacher is the founding shareholder of Steinbacher, Goodall & Yurchak, an elder care and special needs planning law firm established in 2002. The firm also offers its clients quality representation in litigation matters. Julieanne is Certified as an Elder Law Attorney (CELA) by the National Elder Law Foundation and holds an LLM degree in elder law and estate planning from Western New England School of Law. She has a “Superb” AVVO Rating for attorneys and was named a Super Lawyers Rising Star. Julieanne is a recipient of a 2015 Pennsylvania Bar Association (PBA) Special Achievement Award, which recognized her dedication and commitment to the PBA’s Quality of Life /Balance Committee.

Prior to becoming an attorney, Julieanne was employed by AARP and as a geriatric social worker at Valley View Nursing Facility. As a gerontologist and former social worker, she has seen the devastating effect a lack of planning for long-term care needs can have. As an attorney, her goal is to provide a bridge between legal services and the aging network. 

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