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Is it time for you to consider scaling beyond just referrals and into marketing?
If so, you’re headed in the right direction, because…
Growing from referrals to marketing is a jump almost all successful firms will need to make.
But first, you must understand this…
When you scale into marketing, the more you go into direct-to-market (where people don’t know you), the less effective relying on a packet will be.
So what can you do to implement a sales process that continues to close deals?
Well, it starts with building rapport, accommodating people as they are, and making note of feedback. After all…
A sales process is only as useful as its ability to deliver results.
Learn how our clients continue to get consistent results without packets on this week's episode.
In this week’s podcast, Jan discusses where using a packet succeeds, where it fails, and the opportunities that get left on the table using any one-size-fits-all approach.
There’s much more to learn in this episode about scaling your firm, so tune in now!
In this episode:
Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
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