>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Boost operation efficiency: Get expert legal tech training with WaythornSupercharge your law firm growth and get access to free masterclasses and more when you join our Facebook groupEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Your firm probably needs a tech stack update - whether you know it or not. Many law firms that would benefit from better technology don’t realize they have a problem...But the fact is ignoring advances in technology is no longer an option for attorneys (or really anyone) anymore. Sean Dillman has always loved working with computers. After graduating from law school, he worked at 4 different law firms and frequently fielded questions from coworkers, paralegals and other lawyers about the way he used his office technology.After working various legal jobs and perfecting the tech at his own law firm, Sean increasingly saw how law firm operations would benefit from better tech. And when the pandemic exacerbated this problem last year, Sean decided to stop practicing law and switch focus.In this week’s podcast, Sean Dillman of Wayworth joins us to talk about how getting the right technology in place can be a game changer for your practice. Sean discusses the importance of cloud computing and integrating processes within a law firm, as well as how to set up a better work space.There’s much more to learn in this episode about scaling your firm, so tune in now!About Sean Dillman:Sean Dillman is a non-practicing lawyer, technology instructor, and videographer. In his most recent role as a lawyer, he was a co-managing partner of a law firm and practiced mainly in the areas of estate and incapacity planning, estate administration, real estate, and company and corporate law. Mr. Dillman has produced a course for the legal community which teaches technology-based practice management and productivity skills. Because he understands what legal professionals want and need, the goal of his work is to provide practical and accessible information that can be put into immediate use. His materials cover two broad subjects, computer hardware and software, and are accredited by numerous law societies and bars.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter.Resource Links:Calculate your credibility in under 5 minutes with the Credibility CalculatorNeed a credibility boost? Create your own book without writing a word with Paperback ExpertsClose more of your ideal clients with our Double Your Case Files MasterclassEstate planning attorney? Supercharge your firm growth online with Seminar 2.0The truth is people don’t hire you because you’re a great lawyer. They hire you because of how well you can communicate that you’re a great lawyer. Clients are willing to pay premium prices for those they view as expert attorneys. The same can be said for any service-based business. But how do you get more people to see you as an expert in your field?When Michael DeLon first started out in marketing, he only had one client. And he struggled to get more because he didn’t have a way to showcase his expertise. But that all changed after he wrote a book.All of a sudden, potential clients viewed him as a marketing guru and wanted to hire him. After his own success as a published author, he decided to create a business to help professionals boost their credibility and get more of their ideal clients.Michael found that while most people don’t think they have enough to write a book, almost all professionals do. And by putting your story into words, you can reach more people and stand out from the competition.Ready to take on more of your ideal clients? If so, you won’t want to miss this episode on building credibility.In this week’s podcast, Michael DeLon of Paperback Expert joins us to discuss how you can make your story resonate with people in your target audience.Michael shares how you can use a book to precondition your audience to see you differently (so you can charge premium prices for your services!). He also shares three simple strategies you can use to leverage your book.There’s much more to learn in this episode about scaling your firm, so tune in now!About Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Check out the first episode in the series: How to Escape Solo Practice Groundhog DayGet access to Close Your Next Consultation training and other valuable resources when you join our Facebook groupEstate planning attorney? Ditch toxic revenue and get better clients with Seminar 2.0On the surface, it may seem like all revenue is good revenue. But looks can be deceiving. Simmering under the surface are invisible but significant revenue costs that don’t show up on a profit and loss statement. These hidden costs poison a firm’s potential — and drain firm owners of their time and mental energy.If you feel like you're stuck in a time loop of stagnant growth, you can likely blame the effects of toxic revenue. And while it's present in firms of all sizes, it's especially problematic for solo firms.To escape the time loop and reach a higher level of growth, you'll need to ditch the offending income and shift focus. But how can you determine which revenue streams cost more than they’re worth?In this week’s podcast, Jan Roos discusses what toxic revenue looks like and how numbers don’t always reflect the true costs. He talks about how to identify toxic income and shines a light on the less obvious downsides of working with toxic clients.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Check out Great Legal Marketing (https://www.greatlegalmarketing.com/) Close more of your ideal clients with our Double Your Case Files Masterclass Estate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0What keeps law firms from hitting their revenue goals? It turns out, it’s often the firm owners who actually end up limiting their own growth potential. Leading attorney business coach Charley Mann helps firms close the gap. He has coached numerous firms on the changes they need to make to surpass the million-dollar revenue mark. And many of his teachings tout the importance of having the right mindset for the right stage of growth. He argues that while a 6-figure law firm owner may be used to playing a certain role in the business, they must adopt a new role to hit 7-figures. In today’s episode, we discuss what role high-revenue firm owners need to play and the mindset they need to adopt. This week, Charley Mann of Great Legal Marketing joins us to discuss why having the right mindset becomes more and more critical as revenues rise. He explains the difference between a “hero” and “icon” mindset, and which one you need to become a million-dollar practice. He also talks about the employees you’ll need for a large revenue firm.If you’re a law firm owner with big revenue goals, you won’t want to miss the knowledge bombs dropped in this interview. There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Guest:Charley Mann is the President and Lead Coach of Great Legal Marketing, an organization that helps law firm owners build high-income, self-managed practices. With over a decade of working for, with, and in law firms, he has seen how the natural marketing, operations, and finances cycle plays out in all stages of growth. He shows law firm owners how to move your six-figure firm to seven figures and turn a seven-figure firm into a self-sustaining financial asset, giving you ultimate financial and personal freedom. Connect with him at charley@greatlegalmarketing.com.  If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to Close Your Next Consultation training and other valuable resources when you join our Facebook groupEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Have you ever noticed that the toughest-looking guys at the gym rarely (if ever) get into fights? It would seem that the more skilled the fighter, the less likely they will need to throw punches.But this paradox doesn’t only happen with streetfighters and martial arts aficionados... It happens to anyone who finds themselves preparing for a tough situation.You can likely conjure up some examples from your own life. The more you prepare for a tough conversation, the easiest the conversation becomes. The more you prepare to handle objections, the fewer objections come your way. When someone has the necessary skills to accomplish something, they seldom find themselves in a situation where they need to use said skills.So why does this happen? And what does it teach us about the importance of preparation? In today’s episode, Jan Roos makes the case that the less you prepare, the more you’ll be tested when the time comes. After listening to this episode, you may think twice about winging it.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter <<Resource Links:Create a successful employee advocacy program with Social HPLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company. Namely, the hidden potential of employee networks. If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.During his 10 years at LinkedIn, John Baldock helped many companies get stellar results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. About Jonathan Baldock:With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of Glimpse Social and works in an advisory role for SocialHP. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter <<Resource Links:Learn how to boost your case count with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Is business success inevitable if you pay your dues? And is just paying your dues enough? To answer this question, we’re tearing down the walls and getting a bit vulnerable. For all of our listeners who haven’t closed a client in weeks… For those who have just had to lay off staff… Or for anyone who has been crushing it, but are now seeing their momentum start to slow and are wondering if it was all just a fluke… This one’s for you.In our 100th episode special, we make the case that when you take a loss in business, you’re not really losing. After going from $50k in debt to building a 7-figure agency, Jan Roos has learned a lot about what it means to preserve. Today, he shares his personal rock bottom story and what it taught him about paying dues. Jan explores why some failures in business are necessary for long-term success. You’ll learn that the more you fail, the more likely you are to succeed — but terms and conditions do apply.We explore what those conditions are in this episode. There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Plaintiff attorneys: Understand how much their lawsuits are worth — without the steep costs of experts with EvenUp LawLearn how to boost your case count with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0We’ve all seen the huge million dollar payouts advertised by personal injury attorneys. While some plaintiff cases result in handsome settlements, it’s not necessarily the norm.  For Americans who live paycheck-to-paycheck (about 40% of American families), affording a high-powered lawyer is out of reach.To make matters worse, there aren’t many good options on the market for consumer litigation funding. And without a great attorney, a settlement may be meager at best or even non-existent. Raymond Mieszaniec’s family experienced this situation firsthand. During his childhood, his father was in a catastrophic vehicle accident, leaving his father permanently disabled and his family financially stuck and unable to afford a great attorney.Saam Mashhad, on the other hand, saw these situations play out from an outside perspective. During his time as a lawyer, he was startled by both the human and financial cost of not being able to afford a great attorney.So Saam came up with an idea to make personal injury attorney services more accessible to more people. And when Raymond heard about Saam’s mission, they joined forces to co-found EvenUp Law. In this week’s podcast, Saam Mashhad and Raymond Mieszaniec of EvenUp join us to discuss how their company is a game-changer for personal injury attorneys and plaintiffs, alike. On the attorney side, they explain how their software helps attorneys generate demand packages and build up the value of the cases at a lower cost.They also discuss how their platform allows consumers to get financing at a hyper-low rate, so more people can afford the legal help they need.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Guests:Saam Maashad and Raymond Mieszaniec are the co-founders of EvenUp Law, which helps personal injury victims get justice, irrespective of their income, access to capital, or legal representation. Connect with Saam Mashhad on LinkedIn and Raymond Mieszaniec on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Improve your networking skills with FRETZINLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0Time is money, especially when your hours are billable. Growth-minded attorneys are constantly looking to increase billable hours, which means engaging in the right business development activities. But in a noble profession like law, “sales” is often viewed as a four-letter word. Still, attorneys know they have to be able to sell themselves to clients, even if it’s indirectly. When Steve Fretzin first started attending networking events, he saw how attorneys grappled to make the right connections by just “being out there.” And if you’ve ever attended an event just to leave empty-handed and frustrated, you know the struggle is real.Knowing that attorneys couldn’t afford to waste their time for long, Steve began to educate attorneys on how to make networking “work”. With 20 years of coaching experience under his belt, he’s helped attorneys in all practice areas (from start-up solos to large firms) double or even triple their books. Today he’s sharing tips on how you can do the same. In this week’s podcast, Steve Fretzin of FRETZIN, Inc joins us to discuss a very important question: What separates good networkers from bad networkers? In this episode, we talk about the three types of people you’ll meet at networking events and how to identify them… Why most attorneys fail to build lasting and mutually beneficial relationships… And how you can implement effective processes to develop the right connections.There’s much more to learn in this episode about scaling your firm, so tune in now!About Steve Fretzin:Steve Fretzin is a three-time author, host of BE THAT LAWYER Podcast, and top business development coach for attorneys. For the last 16 years, he has helped hundreds of attorneys to double or triple their books through highly engaging programs created specifically for attorneys to crush it in business development. At FRETZIN, he helps clients to BE THAT LAWYER– confident, organized, and a skilled rainmaker.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Learn how to close more online leads with our Double Your Case Files MasterclassEstate planning attorney? Stretch your ad dollars further and get more clients with Seminar 2.0Itching for new clients? If so, you’ve likely funneled some of your marketing dollars to ad giants like Google or Facebook.Reaching an online audience today means partnering with these companies is a necessity. And as long as these platforms are a place where people spend their time, this will be the case. So, like with any biz partnership, it’s a good idea to understand the other party’s motivations. But in the last few years alone, we’ve seen a lot of weird and confusing moves from these mega-platforms.If you've ever wondered why your ads aren't getting results... or why your results are taking overtime, there's a chance it could be a direct result of these changes. So, what’s a law firm to do? Are you doomed to pay more for worse results? Or is there a way you can stay on top of changes without wasting your marketing budget?If you want to optimize your ad campaigns, you'll first have to understand how these companies "think." In this week’s podcast, Jan Roos analyzes the major motivations behind companies like FB and Google.In this episode, you'll get a better understanding of why these platforms operate the way they do. With this understanding, you'll be able to predict future changes and keep on top of your ad strategy.There’s much more to learn in this episode about scaling your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.