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Have you ever spent serious money on Facebook ads? Well, if so…

Then you’ve likely experienced the rollercoaster difference in ad costs over the last few years.

(Also known as “Mark Zuckerberg’s death beams.”)

Covid, the election, and iOS updates combined to make a deadly combination…

One that caused our ad costs to jump 300%.

It became our most expensive investment, which taught us a very important lesson…

NEVER be dependent on a single source for leads.

Diversifying your sources guarantees that you aren’t stuck with the inevitable rising cost of Facebook ads.

So how can you ensure that your results remain consistent during these challenges?

In this week’s podcast, Jan discusses why Facebook ads can turn from a money printer into a flaming pile of garbage overnight, and how you can shield yourself from these unexpected situations.

There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 1:25 - Why our client ad costs went up 200-300% when covid started
• 3:36 - Valuable lesson from our most expensive company investment to date
• 4:27 - 3 most popular paid options for new business in estate planning
• 7:26 - Simple equation for determining lead volume
• 9:53 - Do YouTube ads perform as well as Facebook ads?
• 11:51 - Why we can laugh when ad costs go up on Facebook

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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