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A lot of people go into business for themselves in the pursuit of freedom, right?

Freedom can mean a lot of different things to a lot of people, but for most people…

Being able to do what they want comes down to money at the end of the day.

In the process of pursuing freedom, a lot of people end up letting go of freedom, because…

They’re beholden to investors or public opinion on social media. However…

If you can create so much value that you and the other person both come out on top…

Then you will win, because you’re both making a profit during the interaction taking place.

So, what are you currently beholden to, and what would you need to do to not have to worry about it?

In this week’s podcast, Jan discusses how to never be dependent on someone else’s favor again, simply by being positioned to profit from mutual self-interests by creating value.

There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 1:20 - The concept of “F U” money
• 2:30 - A story about pursuing freedom 
• 4:44 - The investor trap and the partnership trap
• 6:13 - Pros and cons of BNI
• 8:10 - Being dependent on public opinion
• 9:22 - Pursuing the ultimate freedom without giving up freedom
• 12:13 - F U Money formula
• 15:17 - Having an offer that people can’t say no to 

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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