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Resource Links:

• Want to dive deeper into the world of creative thinking? Check out Daniel’s podcast, Completely Creative
• Close more of your ideal clients with our Double Your Case Files Masterclass
• Estate planning attorney? Grow your law firm YOUR way and only pay with results with Seminar 3.0

These days, firms often encounter constantly changing environments. As a result…

The most successful firms act as a combination of creativity and business.

Challenging norms and old ways of thinking can be the difference between a “no” and a “yes” during a consultation.

If you hear “no” from your prospects a lot…

It’s informing what you can change in your messaging to prevent more of them in the future.

Eventually, you begin to crack the code…

And what remains are the things that work, because success leaves clues.

Getting to that point DOES require a little bit of creative energy, however…

Daniel Reece, CaseFuel’s Creative Director and all-around expert on creativity, provides practical concepts designed for you to connect more deeply with yourself and your prospects.

By tapping into this energy, you open the doors to significantly quicker innovation and pivoting…

The exact shift that was required for many when the pandemic began.

In this week’s podcast, Daniel discusses why creativity, in general, is absolutely necessary, and what the outcomes can look like for both your firm and the clients you serve. 

 There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 1:18 - Daniel’s early days of creativity
• 2:39 - How the creative path evolved over time
• 4:31 - Wild encounter resulting from YouTube
• 6:32 - The transition into a marketing agency
• 11:00 - The connection between sales and copywriting
• 15:04 - What’s working for estate planning webinars right now?
• 18:26 - Helping attorneys look as good as possible
• 12:56 - Advice for showing up to a webinar
• 23:10 - Common introvert/extrovert misconceptions
• 26:58 - Advice for attorneys stepping into sales for the first time
• 31:16 - What attorneys should do more and less of with marketing
• 35:30 - Daniel’s book recommendation on mindset

About Daniel Reece:

Aside from being CaseFuel’s creative director, Daniel Reece is a serial entrepreneur, musician, and author. He's spent the majority of his life fighting to keep his creativity intact, naturally gravitating towards unconventional ideas, so every time he finds himself coasting towards the typical feeling of monotony, he disrupts his flow of life by drastically doing things differently to stay sharp. Sometimes those things work out...and sometimes they don't, but each of those moments shares one thing in common: They're moments carrying lessons he decided to experience on his own terms.

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