How Your Firm Can Win in the Zero Moment of Truth with Paul Mackiewicz

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.

Resource Links:

• Learn more about how you can get more business and higher conversions with Paul’s Smart Marketing.
• Growth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation training
• Estate planning attorney? Stretch your ad dollars further and get more clients with Seminar 3.0

Your firm is always being shopped and looked at online by potential clients...

But what are those customers looking at before they make a buying decision?

• Your competitors
• Your reviews
• Your overall online presence

If you run an ad and a competitor pops up too, but they have 5 stars, and you have 3…

You’re basically paying for THEM to get traffic because that comparison is taking you out of the conversation for many prospects.

How can you solve this dilemma?

Well, there’s plenty of attorneys out there, so when somebody works with you…

You have the right to ask them for a review after you’ve solved their issues.

Not only does it take about 30 seconds of their time…

It benefits you for years and years to come.

So what’s the quickest, hassle-free way to get reviews out of your happy clients?

Tune into today’s episode to find out, where Paul discusses how you can integrate ZMOT (Zero Moment of Truth) into your marketing and how this concept can be used to put you at the forefront of your future clients.

There’s much more to learn in this episode about scaling your firm, so tune in now!

In this episode: 

• 0:55 - What is ZMOT and why should attorneys care about it?
• 7:25 - Improving your online reputation
• 12:50 - When to ask a client for a review
• 20:03 - How to allocate your time and energy into making a process for receiving reviews
• 28:52 - Allocating enough mental bandwidth to optimize your online presence
• 39:44 - Leveraging software to make tasks easier
• 45:56 - Where to connect with Paul

About Paul Mackiewicz:

Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. 

Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/attorneys, accountants, and others within the professional services space get their digital marketing efforts off the ground.

Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Hosted on Acast. See acast.com/privacy for more information.