WeAreNetflix

Thiago Lopes, Vice President of Marketing for Brazil, discusses Netflix’s marketing strategy and how autonomy and decision-making works regionally in a global company.

Jinah Kim and Minyoung Kim discuss Netflix's growth in Korea, the journey from script to screen with the Netflix original Kingdom, cultural differences in audience preferences, decision-making at Netflix Korea, challenges of age hierarchy in Korean culture, and Netflix's commitment to producing over 10 Korean shows.

James Baxter, head of character animation at Netflix Animation, and Phil Rynda, creative director at Netflix Animation studio, discuss the emotional power of animation and creating a positive studio culture. They also talk about the challenges of being an artist, their favorite short animation films, the flexibility of Netflix, hiring opportunities in the animation industry, and the current state of the industry.

Netflix Animation executives discuss the evolution of animation production and the variety of content on Netflix. They emphasize supporting creatives and creating animation for a global audience. The chapter also explores the cost of animation, creative freedom, and pitch acceptance.

Bela Bajaria, Netflix's VP of International Originals, discusses her journey and Netflix's commitment to diverse storytelling. She talks about the organizational structure at Netflix, working with Ted Sorendos, and the role of a content creative executive. The podcast also covers successful projects, the co-licensing model, and global distribution of Netflix originals.

Director of EU Public Policy, Marzena Rembowski, discusses as we grow within Europe, how our business interacts with governments and how these decisions impact and shape the broader ecosystem of Netflix as a company.

Carmen Verrier and Jacek Ambrosiewicz discuss their experiences working at Netflix and promoting original titles, including the challenges of emerging markets. They delve into launching campaigns for specific shows like '1983' and the power of using a local dialect to grow a fan base. They emphasize the importance of passion, curiosity, and understanding different cultures in effective marketing efforts.

Business Development at Netflix is not just about deals - it is about building partnerships that are mutually beneficial. Vice President of Business Development, Maria Ferreras, discusses business development partnerships within the EMEA region, including Telefonica and Sky and why she chose to join Netflix after 10 years working for Google and YouTube.

Taito Okiura, Director of International Originals - Anime and John Derderian, Director of Content - Japan discuss content strategy in Japan, the impact of anime globally, and the challenges of hiring in the entertainment industry. They highlight the creative freedom Netflix provides to artists and the changing preferences of anime fans in Japan. The chapter also explores Netflix's organizational structure and commitment to cultural diversity.

In a live conversation, Brené Brown and Vernā Myers discuss the difference between perfectionism and striving for excellence, the relationship between vulnerability and courage, performative allyship, and the importance of embracing diversity to create inclusive environments.