Creating Localized Marketing Campaigns for Netflix Original Content

Carmen Varee and Yatzik Ambrushevich discuss how they create personalized marketing campaigns for Netflix original content in Central and Eastern Europe. They emphasize the importance of tailoring campaigns to specific regions, countries, and cities. To achieve this, they work closely with local agencies and creative teams to ensure the messaging resonates with the local audience. They also highlight the significance of understanding cultural nuances and adapting marketing strategies accordingly.