WeAreNetflix
S2: Netflix EMEA: Regional Marketing for Northern, Central, & Eastern Europe
Jul 8, 2019
Carmen Verrier and Jacek Ambrosiewicz discuss their experiences working at Netflix and promoting original titles, including the challenges of emerging markets. They delve into launching campaigns for specific shows like '1983' and the power of using a local dialect to grow a fan base. They emphasize the importance of passion, curiosity, and understanding different cultures in effective marketing efforts.
43:01
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Quick takeaways
- Tailoring marketing campaigns to specific regions and understanding cultural nuances are crucial for success in promoting Netflix original content in Central and Eastern Europe.
- Viewing agencies as partners, granting them access to early content, and finding those that align with market needs are important for crafting compelling marketing campaigns in different regions.
Deep dives
Creating Localized Marketing Campaigns for Netflix Original Content
Carmen Varee and Yatzik Ambrushevich discuss how they create personalized marketing campaigns for Netflix original content in Central and Eastern Europe. They emphasize the importance of tailoring campaigns to specific regions, countries, and cities. To achieve this, they work closely with local agencies and creative teams to ensure the messaging resonates with the local audience. They also highlight the significance of understanding cultural nuances and adapting marketing strategies accordingly.
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