It's so

funny because this is the kind of things I love about Netflix. I'm so proud of it when I see it on social media that's speaking from a person's perspective, or it's from a character of a show talking. I just love that feeling like, wow, these people are loving what they're doing. And that's what it feels like to me. Do you both love what you

do? Am I right? A lot. Otherwise, you couldn't do it, I think, because you need to, I think the basis is that you need to love to watch content, because we

need to watch a lot of it. Yeah, and it's a very valid point. I love most of the shows that I work on because I think that's what's making everything great. Like, if you have this show that you completely adore and you get the script for season three, episode one, and you just sit at home, read it, and it's like, oh my god, this is everything I wanted to do in my life. And then from time to time, you get a show that is like, oh, it's a show. And it's still, you still do it. And I think it's important. And it's also a thing about curiosity in the end, because you can look at it as like, oh, I don't like it. I don't want to do it. It's bad. But in the end, it's all about you learning something new as well. If I'm working a show that maybe it's not for me, and I think it's bad, but I know people will watch it, or we know there will be an audience to it, then it's a lot of learning curve to do it. Like, for example, what audience will go to watch it, right? And what excites them? What will excite them about the show? Not me, but what will excite them? Where are they looking for the information? Not funny, though,

because of course, as you learn that, you start appreciating it at a different level, right? Yeah,

of course. And then you suddenly realize that, oh, yeah, that's actually, again, it's not maybe show for me, but it doesn't mean it shouldn't exist, or it shouldn't be promoted, right? So I think this is a lot of like a learning curve, and it's about your internal curiosity, because you could do it in a traditional way, in like a, in a, we'll call it the studio, just put something that, you know, will work, put it in a media plan, and just go, go with it, right? Who cares? We'll see later. But I think still here, you feel this excitement that you can learn something new, you can actually dive in, and then you ask agencies to bring you reports and like work on reports, like what do they think? What do they know from their experience? And you jump in comments on like similar pages to find like what people are talking about, and then you put a trailer and you read the comments there to see what people are talking about on the trailer for me, for example, in the end, it's just a journey, like every other. So I think if you're not excited for the show, at least you're excited for the learning you will have, and what the new experiences you will join. And I think this is something, it's not about the shows, but it's also new markets. It's the same, like we launched Romania, I'm not Romanian, I don't know the language, I've never been here before we actually launched the art service there. And it's still, we could in a way say like, we don't know the market, let's put whatever there, but it took us a lot of time, right now we are there two years to learn about the market, learn what excites people being in this market. They will be different than Polish people, they will be different than Czech and any other people in the world. How do you go about learning that? Well, for me, I personally, I like to just travel and to even grab a coffee place to even if you don't understand the language, if you see how people behave, I think like how they talk, if they're loud or quiet, if they're talking, if they're going for coffee in the morning, for example, or if they're eating breakfast outside or inside their houses, how they party, is it till 2 a.m. and they go home, or it is like 7 a.m. and they go home and like, or they never go home, right? And I think those small things, even from like watching people, even if you don't know, understanding the language can learn a lot from like their behaviors, I love to do that. Like whenever even I travel for myself, I spend half of my probably travels just sitting around and watching how people behave, because this is something that will I think guide us as a civilization, hopefully, to better understanding each other in the end, like who we really are, because borders doesn't matter in a way, like in so many levels right now, with easy travels, you can go whatever you want in a day. Carmen,

how do you do you look at that, and how do you assess whether you need to hire more people from Romania, for example? How do you know when you need that?

Well, I think when, because we launched so many markets, it's a potential of that market. So what do you need to be efficient and effective in market? Romania is big enough, so at some point we need some native people. And we're looking. And we're looking. So if you want. Not easy.

What makes

it hard? I think in a lot of markets, social marketing isn't that developed. Really having people who are able to have the courage to lean in and innovate is harder and harder. So you want people to be confident enough to do something uncomfortable every day and learn and push themselves. And those kind of people are rare and some areas I'm assuming. Exactly. Yeah. So that's one of

the challenges we're having remaining is just finding people they're willing to take

the courage to speak up in those meetings. Yes, that's a big part of it.

But I think also if you look at it from a different perspective, even if you look at country like US, which is so big, and the market is so developed and you look for people, there's big pool of talent that you can kind of interview, right? If you look at country that has 20 million people, this pool is way, way smaller. So it's like just less people to talk to, a lot of less people. So it's just a lot of meetings and a lot of also luck to actually being a good place to put this job offer into the position of a person who is like a

perfect candidate. Yeah, you're hiring right now for that.

Yes. Yes. Yes.

I can see that you're interested. Yeah. Like please.

But the level of English, that's also sometimes a difficulty because you have to have a certain level of English, Pekan and Ritten to be able to function in within this company.

Any other areas in your region, if you will, but said Poland and Romania that are at that size, or those ones we're focusing on right

now. Those are the two that we're focusing on right now.

So the other places we're still doing campaigns, we're still marketing and doing all those things, we just do a little bit

lighter touch. Well, if we're not, if our service isn't localized, it's hard to do that. Yeah.

But we're localized in Romania and Poland, which is our newer, our newer countries basically. So one other thing about in these regions, of course, having staff really nice and important and all that to make those really critical decisions and be brave in executing and then assessing that I do the right thing, all those are important to have staff. But you keep on mentioning agencies that are actually producing content for us. Like they're actually part of the chain. What does that look like? What's our relationship with them look

like? Well, it's also the first step when you enter into a market, especially if that market isn't native to you. So I would say Romania, but when I also was running Middle East and Africa, there were a lot of regions where Turkey, I didn't know. So there were a lot of regions where we didn't know the local market. So in that sense, these local agencies are super important. And we're talking about a marketing agency, right? A place you'd go. Marketing agency, media agency, sometimes you want to have a different agency for that social knowledge. Sometimes that's even a freelancer who works way better. So I think that's the first step. And even to your six point and to your question, if there is content that is not your cup of tea, at an agency, there's always a fan of that certain content. So it also spreads our workload in that in that sense. How do we work with them? Like, so you find in Romania, you find that agency and maybe a independent contractor person that's done some social media stuff. You're like, I like that campaign they did.

So you find these people, find the company, we sign some stuff with let's work together. Then what does the partnership look like?

This is a very important because it needs to be a partnership that we really push for. We don't want our agencies to be just an agency to bring us and accept everything we're saying and say, like, if I will say, I think this is best, I don't want my agencies needs to say, yeah, yeah, you're right. I want them to really challenge me if they're thinking the opposite, right? I really want to hear that. Because I think this is also what's making us grow as a company is that we're very open to feedback. And I think this is a very important part of the working with an agency kind of situation. And I think it's defense of market to market. It's also defense of what agencies do we have in each market and what they're doing. Even if you look in Poland and Romania, the setup that we built here and here is completely different in terms of like we have more creative agencies in Poland because we want to switch things around and we promote more. So we want to have the idea that specific show we believe need specific people. So we have completely different agencies, we've completely kind of different people. So we know he put this project with this agency that would deliver the best job we can actually get. And I think this is very interesting from a perspective also of me as I was higher here. And I got like freedom if however I will approach those markets that what fits me as a person like my mentally person. Like I know I'm really bad organization part of the job. So of course when I work with an agency, I always say that person who will be working on this project is really be good at organization. So to help me to also be on top of the other project as well. But if I look at other people in my team, even they definitely are better in this, the organization part so they don't need as much support in this part of the business. So I think it's very interesting because we treat I think our agencies as partners in crime more than an agency only.

Because if they tell the story for us, we expect them to also completely have watched 1983 and to be able to tell that story. So you need to treat the best partners. They they they we go hand in hand in that storytelling.