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WeAreNetflix
S2: Anime at Netflix
May 27, 2019
Taito Okiura, Director of International Originals - Anime and John Derderian, Director of Content - Japan discuss content strategy in Japan, the impact of anime globally, and the challenges of hiring in the entertainment industry. They highlight the creative freedom Netflix provides to artists and the changing preferences of anime fans in Japan. The chapter also explores Netflix's organizational structure and commitment to cultural diversity.
25:22
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Quick takeaways
- Netflix aims to create movies and TV shows that represent the globe, ensuring cultural diversity in their content through partnerships and content development in different countries.
- Netflix maintains a startup mindset, encouraging radical openness, honesty, and transparency, and seeks top talent from both the tech and entertainment industries who align with their values and can execute exceptional creative visions.
Deep dives
Expanding Global Reach and Representing Diversity
Netflix has successfully expanded its reach from serving only the US and Canada to now streaming to 190 countries around the world. The company aims to create movies and TV shows that represent the globe, ensuring cultural diversity in their content. This challenge of global representation is being tackled through partnerships and content development in different countries.
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Discover
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