Netflix Animation executives discuss the evolution of animation production and the variety of content on Netflix. They emphasize supporting creatives and creating animation for a global audience. The chapter also explores the cost of animation, creative freedom, and pitch acceptance.
Netflix aims to offer a wide range of animated shows and films that cater to different tastes and genres.
Netflix is building its own animation studio in Los Angeles to create a diverse and vibrant animation ecosystem.
Deep dives
The Future of Netflix Animation
Netflix is committed to providing diverse content that appeals to a global audience. They aim to offer a wide range of animated shows and films that cater to different tastes and genres. With a focus on supporting and empowering creators, Netflix allows them creative freedom to bring their unique visions to life. They also value storytelling and collaborate with creators to ensure the best execution of their ideas. In the next five years, Netflix animation expects to continue expanding its diverse content offerings, creating more variety and exploring different tones and styles.
Building an Animation Studio
Netflix is building its own animation studio in Los Angeles, working with talented animators from all around the world. This studio aims to be a hub for creators seeking to make animated shows and films for audiences of all ages. By building a supportive and creator-friendly environment, Netflix hopes to attract creators with unique voices and perspectives. The goal is to create a diverse and vibrant animation ecosystem, and provide a platform for creators to make the shows they want to make.
Supporting Up-and-Coming Talent
Netflix is dedicated to investing in up-and-coming talent in the animation industry. They believe in the power of new voices and aim to support and nurture these talents to create captivating animated content. By providing opportunities for first-time showrunners and creators, Netflix fosters an environment of growth and creativity. They also value diversity and actively seek out creators from underrepresented backgrounds, embracing their unique perspectives and stories.
The Importance of Storytelling
Storytelling is at the heart of Netflix animation. They emphasize the importance of strong storytelling in creating engaging and timeless animated content. Whether it's through visually stunning visuals, compelling characters, or well-crafted narratives, Netflix focuses on creating shows and films that resonate with audiences and leave a lasting impact. They encourage creators to study and understand the art of storytelling, employing different techniques and genres to captivate viewers of all ages.
In a special two part series focusing on Netflix Animation, we reveal what’s on the horizon for Netflix in the Animation space. In episode 1 we have Melissa Cobb, head of Original Animation, and Mike Moon, head of Adult Animation, discuss what it is like to be a creative executive and their experiences working at Netflix.
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