S2: Netflix Korea

Highlighting Korean Shows and Content

The podcast episode focuses on the excitement and pride within Netflix about producing and promoting Korean shows and content. Korea has become a major force in the television and film industries, and Netflix is dedicated to bringing new Korean stories to global audiences. The Korean team based in Seoul is responsible for bridging the gap between Korean culture and the global market, ensuring that these shows reach a wide audience. Through interviews with Gina Kim, Director of Marketing, and Min Kim, Director of Content, the podcast explores the cultural and storytelling aspects unique to Korea, as well as the efforts to hire the right talent to create high-quality content.

The Experience of Working at Netflix Seoul

The podcast delves into the experience of working at the Netflix office in Seoul. The atmosphere is described as fresh and exciting, with a new office space that captures the diverse aspects of the city of Seoul. The team members get to interact with familiar faces, build connections, and engage in fulfilling work. They appreciate the location of the office, which combines traditional areas with modern developments, providing a vibrant and diverse environment. The team is made up of not only local Korean talents but also individuals from different countries, adding to the diverse and dynamic atmosphere.

Building the Korean Content Library

The podcast episode highlights the importance of Korean content for Netflix and discusses the strategic approach to building the Korean content library. Netflix recognized the growing significance of Korean shows in the Asian market and decided to invest in finding great storytellers and producing Korean originals that can resonate with global audiences. The team initially focused on licensing and producing shows that fit the vision of traveling beyond Korea and captivating viewers worldwide. The emphasis is on showcasing the diversity of Korean shows beyond traditional romance and comedy, introducing different genres and narratives to appeal to a wider audience.

Success and Challenges of Producing Korean Shows

The podcast touches upon the success and challenges of producing Korean shows for global audiences. The goal is to position Netflix as the go-to platform for both existing K-drama fans and new audiences. By producing quality shows that reflect Korean culture and storytelling, Netflix aims to become a global hub for exciting Korean content. The podcast acknowledges the innovation and unique aspects of Korean television, such as the audience feedback system and real-time production, which allow creators to adapt and improve their shows based on audience reactions. The episode also explores the studios' efforts in showcasing high production values, fostering relationships with talented directors and actors, and effectively marketing shows to appeal to Korean and international audiences.

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S2: Netflix Korea

Episode guests

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Quick takeaways

Deep dives

Highlighting Korean Shows and Content

The Experience of Working at Netflix Seoul

Building the Korean Content Library

Success and Challenges of Producing Korean Shows

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