Reside Platform Podcast

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Preston Guyton sit down with Keri Shull.Keri Shull, a charismatic public speaker and mother of four, is a successful entrepreneur known for scaling multiple businesses. As the founder of the Keri Shull Team, the top-selling real estate team in the D.C., Maryland, and Virginia area, she holds the #21 spot nationally for overall volume. Keri is also a respected contributor to Forbes, Business Insider, Money, and Entrepreneur, focusing on entrepreneurship and goal achievement. Co-founding HyperFast Agent in 2018, Keri provides life-changing training and coaching to real estate professionals through this online community.In this episode, join us as Keri, the visionary entrepreneur, peels back the layers of her remarkable journey in building the 21st mage team in the U.S. Discover the pivotal moments that led her to grow her team and the strategic decisions guided by a meticulous cost/life analysis.Keri delves into the core of her success philosophy, emphasizing the importance of focusing on strengths and outsourcing tasks that aren't aligned with them, particularly the intricacies of bookkeeping. Learn how her strategic mindset paved the way for an impressive business trajectory.The conversation shifts to Keri's lead generation and conversion strategies, where she unveils the secrets behind her methodology of "relentless follow up" and her consumer-focused approach. Gain insights into the early lead generation sources she initially overlooked and the top-performing channels with the best ROI.In an enlightening discussion, Keri, Preston, and Nick explore the concept of holding up the mirror and taking responsibility for course corrections. Uncover Keri's meticulous process of studying her CRM to identify missed opportunities and implementing fixes for sustained success.The episode takes a personal turn as Keri shares her profound sense of accountability for her entire team, illustrating how this approach minimizes losses. Dive into Keri's motivations that drive both her personal and professional life, and gain a deeper understanding of her team structure and training methodologies, including the transformative power of repetition and her unique "Hot Potato Roleplay" technique.Don't miss this episode filled with actionable insights and Keri's invaluable wisdom that has propelled her to the forefront of entrepreneurial success._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:30 Why Keri’s Team is #21 in the Nation10:35 Keri’s Winning Lead Generation and Conversation Strategy22:50 Holding Up The Mirror30:86 Motivation & Training Techniques _______________________Show Notes:Follow Keri on Instagram! @thekerishull

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal, sit down with Steve Hawks.Steve Hawks, a seasoned real estate expert, has been featured on major networks like ABC, FOX News, CNN, and CNBC, and in publications such as Business Week and Wall Street Journal. As a former top producer for a Fortune 500 company, Steve's clientele includes Disney, Paramount Pictures, Microsoft, IBM, Comdex, and the Show West convention. With a track record of selling over 5000 homes, he consistently ranks in the top 1% of agents nationwide across four decades.. Beyond sales success, Steve is a sought-after commentator on real estate trends for platforms like Wall Street Journal, Fox News, CNBC, ABC World News, and Business Week. His influence extends to consulting with companies, offering strategic insights for navigating overlooked economic trends in marketing planning.In this episode, Steve unpacks the recent NAR lawsuit, exposing its far-reaching effects on the Real Estate industry. From NAR's initial denials to the surge in copycat suits nationwide, Steve highlights the escalating damages and the implications for professionals.Discover why addendums alone won't solve the issue for insiders. Steve details the lawsuits' repercussions and how they're becoming a goldmine of information for the DOJ. His advice: settle swiftly to avoid DOJ involvement, where no information is off-limits in discovery.Joined by Nick and Suneet, the trio explores the intricate connections between NAR, its massive lobbying in D.C., and potential implications with the DOJ. They touch on the controversial "Dues" structure and its profound impact on the Real Estate industry.For new agents navigating the NAR Lawsuit uncertainty, Steve emphasizes prospecting's importance. Gain insights into adapting to market changes, including buying new homes and turning old properties into profitable rentals.In a surprising twist, the discussion extends to Steve's observations on the Chinese housing market. Uncover the phenomenon of ghost cities, underground bank investments, and how international property purchases complicate the dynamic U.S. housing market._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:10 Steve’s Take on the NAR Lawsuit09:30 The Implications of the DOJ’s Involvement13:59 NAR Lobbying in D.C. & Membership Dues24:47 Steve’s Advice for the Scared Agent 34:50 Why Steve Thinks You Should Know About the Chinese Market?_______________________Show Notes:Follow Steve on Instagram at: hawks_steve

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and author of Million Dollar Agent, Nick McLean sits down with Jason Clarke.Jason Clarke is a real estate team leader in Kingston, Ontario. Jason boldly moved to a new city where he knew just one person and just before the COVID-19 pandemic. Despite the challenges of relocating and the pandemic's uncertainties, Jason has impressively doubled his business annually, highlighting his market savvy and client commitment. He's built an omnipresent brand through extreme follow-up, diverse media channels like radio and TV commercials, direct mail, and a dynamic social media presence.In this episode, In this episode, join us for an engaging conversation as Jason Clarke takes us on a journey from his humble beginnings in real estate to the thriving point he's at today, leading an ever-growing real estate team.Jason and our host, Nick, dive into the realm of Direct Mail in Real Estate. Jason shares invaluable lessons from his experience with this strategy, providing examples for leaders to leverage. The duo also explores the marketing tactics that have proven to be successful for Jason, unraveling the secrets behind his achievements.Discover how Jason kickstarted his real estate team and the remarkable growth they've experienced since. Jason delves into his passion for marketing, revealing how it not only propelled his business but led to a doubling of sales during the challenging times of the COVID pandemic.Explore with Jason as he explains his approach to tracking marketing strategies using phone systems and specific numbers. Gain insights into the power of endorsements and reviews in establishing credibility and trust.Jason sheds light on the guarantees he offers to agents joining his team, emphasizing the significance of the guaranteed buyer program that has become a massive part of his business model.In a segment packed with valuable insights, Jason shares advice and words of wisdom for team leaders. He highlights the importance of defining value propositions for your team, providing a roadmap for success in the competitive real estate landscape.Whether you're a seasoned professional or just starting in real estate, this episode is a treasure trove of practical advice and inspiring stories from Jason Clarke!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:50 Jason’s Real Estate Journey04:16 Jason’s Thoughts on Direct Mail Marketing10:06 Breaking Down Jason’s Team & Marketing Strategy21:43 How to Track Marketing & The Importance of Reviews33:00 Guarantees for Agents & Buyers & Jason’s Advice _______________________Show Notes:Get in touch with Jason Clarke at www.CallJason.ca  www.WorkWithJason.ca 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Preston Guyton sit down with Tara Limbird.Tara Limbird, an Arkansas native and business graduate, shifted from a prosperous mortgage career to establish the Limbird Team in 2010, which later became the independent brokerage Limbird Real Estate Group in 2015. As the #1 real estate team in Arkansas for 11 years, they have sold over 5000 homes and amassed $1.5 billion in volume, diversifying into ventures such as property management, a title company, and a used car dealership.In this episode, Tara shares her remarkable journey into real estate, revealing how she recruits over 1,000 applicants annually for her team. She breaks down her unique prospecting-based business approach and its intertwining with marketing strategies, emphasizing the crucial role of consistency.Joined by Nick and Preston, the trio explores Tara's most successful marketing sources, focusing on her innovative client retention through events, irrespective of immediate conversions. They discuss the mindset shift from transactional closures to cultivating "Forever Clients," unpacking how this shift fuels business growth.Tara also sheds light on her additional ventures in property management and a title company, offering insights into her entrepreneurial mindset and valuable advice for those looking to expand into different aspects of the real estate industry.Tune in for a concise yet impactful episode, filled with Tara's insights, winning strategies, and mindset shifts that can elevate your approach to real estate!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:14 Tara’s Background, Her Team , and How She Recruits and Onboards13:19 Marketing v. Prospecting Based Business19:43 Tara’s Top 3 Marketing Sources and Client Events30:36 Creating A “Forever Client”34:30 How Tara Has Expanded into Other Businesses _______________________Show Notes:Get in contact with Tara or her team at www.limbirdteam.com/Follow Tara on Facebook @tara.limbird Follow Tara on Instagram @taralimbird

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Suneet Agarwal and Nick McLean sit down with Shant Banosian.Shant Banosian, Guaranteed Rate's #1 Loan Officer for eight consecutive years, boasts a 20-year career with over 40,000 closed units and $9 billion in funded loans. Known for his industry expertise and dedication to client satisfaction, Banosian simplifies the mortgage process, achieving a 95% client satisfaction rate and actively contributing to community organizations like Boston Children's Hospital and The Greater Boston Food Bank.his long history/background in the mortgage industry and as a loan officerAnd the lessons he learned from starting business during the mortgage crisis of 2008And the structure of his current teamIn this episode, Shant shares his background in the mortgage industry and the lessons learned from navigating the 2008 mortgage crisis and provides a glimpse into the structure of his current mortgage team.Discover how Shant organizes his team using EOS systems and emphasizes the importance of coaches in both business and personal development. He breaks down the essential aspects of his business that he prioritizes every single week for continued success.Learn about Shant's approach to empowering leadership within his team, fostering self-sufficiency, and investing in ongoing knowledge expansion. He also reveals his recruitment strategy, emphasizing the importance of building contacts in real estate.Shant discusses adding value in the real estate and mortgage industry, offering tips on promoting your business's value. Whether you're starting in real estate or aiming to advance, Shant provides insights on mentorship and continuous learning.In the final segment, Shant reflects on his journey from an individual salesperson to leading a successful team, offering valuable advice for those looking to grow in the dynamic world of real estate. Tune in for practical wisdom and lessons from a true industry leader!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:40 Shant’s Background, The Lessons He Learned, and How He Does Business13:00 A Business Based on Systems, Coaching, & Structure23:20 Empowering & Investing in People29:00 Recruiting & The Value YOU Provide Someone37:20 Shant’s Advice For Those Starting Out41:20 Ascending From Individual Salesperson To A Team Leader _______________________Show Notes:Contact Shant Banosian via email at shant@rate.comOr instagram @shantbanosian

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ ________________________ In this episode, Nick McLean, co-founder of Reside Platform and author of “Million Dollar Agent”, sits down with Joe and Courtney Bourland. The Bourland’s are husband and wife co-team leaders that have been in the Real Estate industry for over 20 years.Watch as the Bourland’s discuss their journey from challenging start to a successful partnership. Learn how they navigate the complexities of intertwining business and personal life, emphasizing the importance of keeping things separate, trusting each other to cover their respective "lanes," and the crucial role of an ops manager in maintaining accountability and mediating conflicts.Joe and Courtney dive deep into the significance of a diverse team that connects with shared beliefs and values. They shed light on the importance of cultivating a "Servant's heart" within the company and spotlighting this value to foster a sense of community and camaraderie among team membersJoe, Courtney and Nick also break down the value proposition for why experienced agents should consider joining a team and always push themselves to advance their craft. They also dive deep into the most defining moments of their careers and the impact they had on their professional journeys.Finally, the Bourland’s give their Gain valuable tips on lead generation and marketing, covering video social media content, YouTube channels, community events, and making effective calls. Their advice? Capitalize on your unique strengths, be consistent, and keep it simple.Don't miss this candid conversation full of wisdom and actionable advice!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:20 Maintaining your Business and Personal Relationship05:19 A Team Full Of Diversity & Valuing a “Servant’s Heart”12:16 The Importance of Meaningful Work & Comradery17:20 Always Advancing Your Craft24:00 Defining Moments in The Bourland’s Careers31:34 Time Management and Flexibility39:28 Bourland’s Marketing & Lead Gen. Strategies_______________________Show Notes:Learn more about and contact the Bourland team at joearizona.com!Follow Joe and Courtney Bourland on Social Media!Joe BourlandFacebook: @joe.bourland.98Instagram: @joearizonahomesCourtney BourlandFacebook: @courtney.bourlandInstagram: @courtney_bourland

Discussing the impact of NAR Lawsuit with copycat lawsuits, MLS-NAR dynamics, and rule changes. Delving into challenges for real estate teams, member loss fears, and navigating the evolving industry environment.

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ ________________________ In this mini-episode, co-founders of Reside Platform Suneet Agarwal and Nick McLean, sit down to discuss the idea that:“You’ve lost everything, and you’re starting your team over from scratch. Your goal is to make $1 Million as quickly as possible and you’ve got $10,000 to your name. How would you do it?”Suneet and Nick dive DEEP and put themselves into that headspace that they are truly starting from scratch. What would they do in this scenario? They discuss the importance of mentors and just showing up, and they break down the things that you should spend the $10k on.Watch this mini episode now to learn from their expertise, especially if this concept resonates with you!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:00 Starting Over, What Do You Do?05:40 The Importance of Mentors 08:42 SHOW UP!14:40 What To Spend Your Money On_______________________

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ ________________________ In this episode, co-founders of Reside Platform, Nick McLean, Suneet Agarwal, And Preston Guyton, sit down to discuss the NAR Lawsuit.On Tuesday October 31, 2023 A federal jury ruled that the National Association of Realtors and several large brokerages had conspired to artificially inflate the commissions paid to real estate agents. The damages of this lawsuit work out to over 7 billion dollars, $1.78B in damages and a possible $5.38B in treble damages to come.Preston, Suneet, and Nick talks through the Lawsuit and and implication that it will have on the Real Estate Industry moving forward. Although this suit seems like a win, the plaintiffs are only walking away with $2,000 and the real winners are the attorneys. The guys also discuss the Department of Justice and their thoughts on the lawsuit, as they want to do away with buyer commissions. Suneet, Nick, and Preston also talk about what affect this will have in the political landscape since NAR is the #1 lobbier in 2022 (having spent $84 million). Finally, they talk through their thoughts and advice for both team leaders and agents to ensure they are doing their due diligence and avoid any legal repercussions moving forward.Make sure to watch this episode and share with others in the Real Estate space!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:09 Breaking Down the Lawsuit & Implications Moving Forward06:00 The D.O.J. and the N.A.R. Lawsuit09:10 Changes in the Real Estate and Mortgage Industries10:53 What Does a Team Leader Do Now?15:30 Advice for Agents19:50 The Collusion Aspect _______________________Show Notes:Follow Preston GuytonInstagram:https://www.instagram.com/prestonguyton/Facebook: https://www.facebook.com/preston.guytonFollow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate 

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ ________________________ In this episode, co-founders of Reside Platform, Nick McLean, Suneet Agarwal, And Preston Guyton, sit down to discuss the NAR Lawsuit.On Tuesday October 31, 2023 A federal jury ruled that the National Association of Realtors and several large brokerages had conspired to artificially inflate the commissions paid to real estate agents. The damages of this lawsuit work out to over 7 billion dollars, $1.78B in damages and a possible $5.38B in treble damages to come.Preston, Suneet, and Nick talks through the Lawsuit and and implication that it will have on the Real Estate Industry moving forward. Although this suit seems like a win, the plaintiffs are only walking away with $2,000 and the real winners are the attorneys. The guys also discuss the Department of Justice and their thoughts on the lawsuit, as they want to do away with buyer commissions. Suneet, Nick, and Preston also talk about what affect this will have in the political landscape since NAR is the #1 lobbier in 2022 (having spent $84 million). Finally, they talk through their thoughts and advice for both team leaders and agents to ensure they are doing their due diligence and avoid any legal repercussions moving forward.Make sure to watch this episode and share with others in the Real Estate space!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:09 Breaking Down the Lawsuit & Implications Moving Forward06:00 The D.O.J. and the N.A.R. Lawsuit09:10 Changes in the Real Estate and Mortgage Industries10:53 What Does a Team Leader Do Now?15:30 Advice for Agents19:50 The Collusion Aspect _______________________Show Notes:Follow Preston GuytonInstagram:https://www.instagram.com/prestonguyton/Facebook: https://www.facebook.com/preston.guytonFollow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate