Ep 44 | Listing Power Tools and The Future of Real Estate | with Robert Palmer

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ 

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In this video, co-founders of Reside Platform Nick McLean and Preston Guyton, sit down with Robert Palmer.

With over 20 years experience Robert Palmer has made it his personal goal to revolutionize the real estate industry. By incorporating only the best technologies and marketing Robert Palmer Companies focuses on bridging the gaps and overcoming the challenges consumers, agents and other industry professionals face on a daily basis.

Whether it is financing, marketing, title or technical needs, Robert Palmer Companies goes above and beyond to deliver top-notch products and services.

Beginning with his venture into the mortgage industry, Robert shares the evolution of his career, leading to ownership of multiple companies by 2023. He breaks down the efficiency-driven model of his mortgage company, RP Funding, offering a glimpse into his strategic approach.

The episode delves into Robert's ownership of the Armada Football Club, spotlighting the marketing strategies behind the team's success. Emphasizing the pivotal role of marketing across all his ventures, Robert provides valuable insights into the methods that have propelled his companies forward.

Listeners get an inside look at the inception and growth of Listing Power Tools (LPT), transforming from a monthly service to a real estate team and brokerage. Robert discusses market changes, challenges faced, and the resilience that has characterized his career.

Discover Robert's methods for client acquisition within the LPT Realty Team, with a special focus on agent-centric marketing. He shares his recruiting strategy and imparts advice for real estate team leaders aiming to foster a culture of success and core values.

In a forward-looking conclusion, Robert predicts the rise of real estate teams and offers insights for team leaders on cultivating a "Sell More Homes" culture. This episode is a condensed masterclass in entrepreneurship, delivering real-world experiences, strategies, and a visionary perspective on the future of the real estate industry. 

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VIDEO CONTENTS: 

00:00 Introduction

02:15 Robert’s Origin Story

13:28 The Armada FC and Marketing

20:40 Listing Power Tools

29:42 Acquiring New Clients & Recruiting Advice

40:20 Growing with a Team v. Solo Agent

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Show Notes:

Learn More about Robert Palmer at robertpalmercompanies.com/