Ep. 46 | Up 20% In A Down Market | with Rima Rafeh

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ 

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In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal sit down with Rima Rafeh.

Rima Rafeh, a dynamic real estate leader from San Francisco to Los Angeles, is not only a devoted mother and proud grandma but also a high-achiever in her field. Closing over $80 million in commercial real estate across 9 diverse buildings, she excelled as a solo agent with an impressive $48 million in closings in a single year, managing 180 doors in property management. Beyond real estate, Rima's impactful contributions include cycling 525 miles for charity and establishing both a successful team and Motto Mortgage. Recognized with the Mega Icon award three times at KW, Rima's resilience and leadership shine through, evident in her co-authorship of "Women Who Boss Up in RE" with 16 industry-leading women, showcasing her commitment to making a difference.

In this episode, Rima shares her incredible journey – from humble beginnings as a young immigrant to the United States to becoming a leader in the Real Estate industry. Starting in 2006, she grew her solo agent career to manage 180 units and close deals worth $48 million. Rima discusses her partnership with a major multi-family property investor client.

The conversation delves into Rima's mindset on overcoming fear and seizing growth opportunities. She emphasizes the importance of self-validation, authenticity, and accountability.

Rima reflects on the challenges that shaped her team's culture, fostering a familial atmosphere. She highlights the transition from a solo agent to a team leader, finding fulfillment in the success of her team members.

Looking forward, Rima shares her ambitious business goals for 2024 – envisioning a team of 55+ agents, a 30% business growth, and the acquisition of 3 investment properties. Gain insights into what's working for her business and receive actionable advice for agents and family businesses.

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VIDEO CONTENTS: 

00:00 Introduction

02:05 Rima’s Humble Beginnings

07:06 Starting the Rafeh Group

12:00 Overcoming Fear

17:45 Rima’s Team Values and Culture

22:38 Fulfillment & Core competencies 

32:15 Embracing the Challenge & Her Advice

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Show Notes:

Get in touch with Rima and the Rafeh Group

Phone Number: 661-236-8899

Email: rima@therafehgroup.com

Instagram: @rimarafeh1

Facebook: @rimarafeh