Reside Platform Podcast

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal sit down to dissect one of the biggest competitions in the industry: the battle between two real estate giants, Zillow and homes.com.In this episode, our hosts take a deep dive into the realm of commercial and residential property listings. From LoopNet to homes.com, discover how online portals are revolutionizing the way properties are marketed and attracting investors from around the globe. Learn about the powerful tools and features these platforms offer, from creating sleek presentations to generating custom reports, and how they're changing the game for real estate agents and investors alike.From the recent Super Bowl spotlight shining on homes.com's aggressive marketing campaign to the strategic acquisitions by CoStar, the parent company of homes.com, Suneet and Nick explore the implications for real estate professionals, brokerages, and teams. They analyze the staggering investment in advertising and contrast the approaches of Zillow's consumer-centric super app and homes.com's agent-focused platform, offering expert perspectives and valuable takeaways for professionals navigating the ever-changing real estate market.Throughout the episode, the hosts engage in a candid conversation, sharing their thoughts and experiences, and reminiscing about their past involvement in a real estate website and IDX company. They uncover the significance of points of interest in online real estate marketing and highlight the value of aligning with agents and focusing on community-centric content. With insightful observations and lively banter, they dissect the strategies of major players in the real estate market, including Zillow and Realtor.com._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:57 CoStar: Dominating the Industry08:38 The Apps and the Platforms11:12 Homes.com is Coming For Zillow23:31 Our Experiences and Thoughts39:24 Wrapping It Up_______________________Show Notes:Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and Author of Million Dollar Agent, Nick McLean sits down with Joe Rodriguez.Joe is the team leader for the Living in Houston Real Estate Team, in Houston Texas. Joe runs a YouTube Channel for his team called “The Original Living In Houston Texas Team”. This very successful channel has 41 Million Views, 418,000 of which are from the last 30 days. It has also had 51,00 watch hours in the last 30 days and 264 Buyer Reach Out in January 2024!The episode kicks off with Joe's reflection on the pivotal moment when he delves into the YouTube analytics of his channel, setting the stage for a deep dive into his background and the early days of content creation alongside his partner, Jackson.From navigating the daunting prospect of putting oneself out there to mastering the art of scripting and filming, Joe breaks down his content creation process, while unpacking the importance of consistency and authenticity.With candid advice for creators across all industries, Joe emphasizes the transformative power of staying true to oneself while maintaining a steadfast commitment to consistency in content delivery.Delving into the nuances of editing, publishing, and the algorithm's influence on post-production, Joe and Nick offer invaluable insights into optimizing content for maximum reach and impact.As the conversation unfolds, Joe shares the exponential growth spurred by his partnership with Reside Platform and illuminates the inner workings of his team's organizational structure, offering a glimpse into how leads are nurtured and conversions are facilitated seamlessly.Throughout the episode, Joe underscores the paramount importance of prioritizing the consumer experience, cementing the episode as a must-listen for aspiring creators and seasoned professionals alike seeking to unlock the secrets to YouTube success._________________________ Don't forget to subscribe! - - -   @reside_platform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:42 How It All Started08:20 The Recipe to YouTube Success13:50 Breaking Down The Filming Process18:20 Joe’s Advice & Remaining Consistent25:09 What to Do After Filming32:04 The Growth of Joe’s Team _______________________Show Notes:Connect with Joe & Subscribe to The Original Living in Houston Texas Team at https://www.youtube.com/@LivinginHoustonTX

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside platform Nick McLean, Preston Guyton, and Suneet Agarwal sit down to discuss mentorship programs, Reside Platform updates,  and Lead Seasonality and Communication Processes.Nick, Preston, and Suneet dive into the intricacies of mentorship and growth within the real estate industry. Starting off with a preview of upcoming events, including the exclusive Mastermind and Maverick Nashville hosted by Reside co-founder Jon Cheplak, the trio sets the stage for a dynamic conversation.Reflecting on their own experiences as brand-new agents, the hosts share candid stories of their encounters with mentors, highlighting both the invaluable lessons learned and the pitfalls to avoid. From the importance of finding the right mentor to establishing a successful mentorship program on a limited budget, they offer practical insights for listeners navigating similar paths.Drawing from their collective wisdom, the hosts emphasize the significance of fostering a culture of contribution within real estate companies, particularly in supporting the success of new agents. They explore the role of training, technology, and methodology in facilitating this growth process, offering actionable strategies for both mentors and mentees alike.As the conversation unfolds, the hosts provide a sneak peek into the latest updates within Reside Platform, including the upcoming launch of a new Learning Management System (LMS) and introductions to the newest additions to the team. Additionally, they delve into the complexities of lead management, discussing seasonal fluctuations, engagement tactics, and CRM best practices essential for sustained success in today's real estate landscape._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:12 Our Upcoming Events06:00 Our Mentor Experience12:13 Building a Successful Mentor Program22:33 A Culture of Contribution25:24 Reside Platform Updates32:59 Lead Seasonality & Communication Tactics That Work _______________________Show Notes:Learn more about Maverick Nashville at https://cheplakmaverick.com/Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Preston GuytonInstagram:https://www.instagram.com/prestonguyton/Facebook: https://www.facebook.com/preston.guytonFollow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and author of Million Dollar Agent, Nick McLean sits down with Matt Smith.Matt Smith is the President and CEO of Matt Smith Real Estate Group. From a basement startup, he's built a #1 team in Mid-Missouri, #2 in Missouri, and #57 nationally. As a Real Estate Coach and founder of All Or Nothing In Real Estate, Matt gives back to the industry. His group has ranked #1 for 7 years, listed in Inc. 5,000’s Fastest Growing Companies thrice. In 2022, they closed 733 homes. Matt's passion lies in helping people and agents achieve their goals, mentoring agents to remarkable success. Beyond his professional achievements, Matt cherishes his roles as a loving husband and father to two beautiful daughters.Join us for an insightful episode as Matt recounts his challenging first year in real estate, culminating in an impressive 75 closed transactions. Discover the hurdles that led him to start over not once, but twice, reaching a remarkable 280 transactions per year. From his basement, Matt built Missouri's #1 real estate team.Matt shares the framework for his team's success, cautioning leaders that adaptation is key. He and Nick discuss the crucial role staff plays in customer experience, emphasizing the significance of aligning hires with client-focused goals and retaining top talent.Explore strategies to enhance client experience, including overcoming ego and tactical approaches to client retention. Matt delves into the systems and processes vital for team success, stressing the importance of unified training, resources, mentorship, and inspiration.In a candid discussion on failure, Matt and Nick share insights on supporting team members during times of failure, fear, or over, underscoring the importance of specific communication. Don't miss this condensed yet impactful episode filled with lessons and strategies for real estate success!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:09 Matt’s Background07:16 Growing Matt’s Team12:05 How Your Team Impacts Client Experience 24:30 How to Retain Agents30:20 Increasing the Client Experience40:11 Systems and Processes50:09 Creating an Environment of Safety _______________________Show Notes:Find the 3 Recruiting Funnels from Cheplak LIVE mentioned in this video at  threerecruitingfunnels.comConnect with Matt Smith and the Matt Smith Real Estate Group at mattsmithrealestategroup.comFollow Matt on Instagram: @mattsmithexp

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal sit down with Rima Rafeh.Rima Rafeh, a dynamic real estate leader from San Francisco to Los Angeles, is not only a devoted mother and proud grandma but also a high-achiever in her field. Closing over $80 million in commercial real estate across 9 diverse buildings, she excelled as a solo agent with an impressive $48 million in closings in a single year, managing 180 doors in property management. Beyond real estate, Rima's impactful contributions include cycling 525 miles for charity and establishing both a successful team and Motto Mortgage. Recognized with the Mega Icon award three times at KW, Rima's resilience and leadership shine through, evident in her co-authorship of "Women Who Boss Up in RE" with 16 industry-leading women, showcasing her commitment to making a difference.In this episode, Rima shares her incredible journey – from humble beginnings as a young immigrant to the United States to becoming a leader in the Real Estate industry. Starting in 2006, she grew her solo agent career to manage 180 units and close deals worth $48 million. Rima discusses her partnership with a major multi-family property investor client.The conversation delves into Rima's mindset on overcoming fear and seizing growth opportunities. She emphasizes the importance of self-validation, authenticity, and accountability.Rima reflects on the challenges that shaped her team's culture, fostering a familial atmosphere. She highlights the transition from a solo agent to a team leader, finding fulfillment in the success of her team members.Looking forward, Rima shares her ambitious business goals for 2024 – envisioning a team of 55+ agents, a 30% business growth, and the acquisition of 3 investment properties. Gain insights into what's working for her business and receive actionable advice for agents and family businesses._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:05 Rima’s Humble Beginnings07:06 Starting the Rafeh Group12:00 Overcoming Fear17:45 Rima’s Team Values and Culture22:38 Fulfillment & Core competencies 32:15 Embracing the Challenge & Her Advice _______________________Show Notes:Get in touch with Rima and the Rafeh GroupPhone Number: 661-236-8899Email: rima@therafehgroup.comInstagram: @rimarafeh1Facebook: @rimarafeh

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Suneet Agarwal and Preston Guyton, sit down with Anthony Lammachia.Anthony Lamacchia, CEO of Lamacchia Companies, oversees a real estate empire including Lamacchia Realty and more. A renowned industry expert, he dedicates his time to recruiting, training, and strategic planning. Lamacchia launched "Crush it in Real Estate" in 2012, a nationally recognized training program. Anthony advocates for homeownership and serves on various REALTORS® committees. In 2020, he achieved multiple accolades and led his brokerage to surpass 400 agents and sell $1 Billion. His continuous success is marked by numerous awards, appointments, and recognition in national media.The episode kicks off with Anthony's intriguing journey into the National Association of Realtors (N.A.R.) and his unique perspective on the N.A.R. Lawsuit. Delving into the intricacies of misinformation surrounding the U.S. Housing Market, Anthony provides a comprehensive breakdown of his thoughts.Listeners are in for a treat as Anthony explores the possibility of Sellers refusing to pay Buyer's Agent compensation. Unraveling the potential impact on Buyer's Agents and the shift in power dynamics within the market, Anthony sheds light on the significance of staying informed on discount brokerages.A highlight of the episode is Anthony's candid account of his phone conversation with Michael Ketchmark, the defending attorney in the N.A.R. Lawsuit. The discussion revolves around the real victims of the lawsuit - home buyers.As the trio continues their discussion, they address key struggles in the real estate industry and the obstacles that agents might face with the N.A.R. Lawsuit. From the rising trend of copycat lawsuits to Anthony's thoughts on the hypothetical inclusion of his team, the hosts provide valuable insights into the challenges ahead for real estate professionals._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:07 The NAR Lawsuit’s Mis-Information16:17 The Impact of $0 Buyer Agent Fees21:40 Anthony’s Conversation with Michael Ketchmark30:00 The Current Real Estate Industry38:50 The Copycat Lawsuits_______________________Show Notes:Follow Anthony on Instagram:@ajlamacchia@crushitinrealestateSearch the hashtag #crushitmindset

Learn more about how Reside can get you to #1 in your marketplace: https://residediscover.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Preston Guyton, sit down with Robert Palmer.With over 20 years experience Robert Palmer has made it his personal goal to revolutionize the real estate industry. By incorporating only the best technologies and marketing Robert Palmer Companies focuses on bridging the gaps and overcoming the challenges consumers, agents and other industry professionals face on a daily basis.Whether it is financing, marketing, title or technical needs, Robert Palmer Companies goes above and beyond to deliver top-notch products and services.Beginning with his venture into the mortgage industry, Robert shares the evolution of his career, leading to ownership of multiple companies by 2023. He breaks down the efficiency-driven model of his mortgage company, RP Funding, offering a glimpse into his strategic approach.The episode delves into Robert's ownership of the Armada Football Club, spotlighting the marketing strategies behind the team's success. Emphasizing the pivotal role of marketing across all his ventures, Robert provides valuable insights into the methods that have propelled his companies forward.Listeners get an inside look at the inception and growth of Listing Power Tools (LPT), transforming from a monthly service to a real estate team and brokerage. Robert discusses market changes, challenges faced, and the resilience that has characterized his career.Discover Robert's methods for client acquisition within the LPT Realty Team, with a special focus on agent-centric marketing. He shares his recruiting strategy and imparts advice for real estate team leaders aiming to foster a culture of success and core values.In a forward-looking conclusion, Robert predicts the rise of real estate teams and offers insights for team leaders on cultivating a "Sell More Homes" culture. This episode is a condensed masterclass in entrepreneurship, delivering real-world experiences, strategies, and a visionary perspective on the future of the real estate industry. _________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:15 Robert’s Origin Story13:28 The Armada FC and Marketing20:40 Listing Power Tools29:42 Acquiring New Clients & Recruiting Advice40:20 Growing with a Team v. Solo Agent_______________________Show Notes:Learn More about Robert Palmer at robertpalmercompanies.com/

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside, Nick McLean and Suneet Agarwal sit down with Glenn Sanford.Glenn Sanford is the Founder, Chairman, and CEO of eXp World Holdings, as well as the CEO of eXp Realty. He has been involved in the online real estate space since early 2002 and, after adapting to market challenges in 2008, launched eXp Realty in October 2009 as the first cloud-based national real estate brokerage. The innovative model involves a fully-immersive 3D virtual office environment, allowing agents, brokers, and staff to collaborate globally while conducting business from any location.In this episode, Glenn Sanford, Founder, Chairman, and CEO of eXp World Holdings, shares the captivating origin story of eXp and his remarkable journey in the real estate industry. Discover how Glenn overcame market challenges, started SIX teams in his first year and a half, and maintained a relentless focus on lead generation throughout his career.Join Nick, Suneet, and Glenn as they delve into the biggest milestones of eXp, exploring key moments and the business ideology of "If you build it they will come." Gain insights into Glenn's extensive experience with online marketing, particularly in SEO, well before the inception of eXp.In this episode, Glenn unravels the intricacies of incentives, emphasizing their importance to employees and sharing his expertise on finding the right incentives that truly move the needle. Learn about the proven successful split structure and get valuable advice on incentivizing agents in today's real estate landscape.Glenn also provides a keen perspective on the current market, offering insights into potential rate decreases in the coming year and the shift to a sellers market. Don't miss out on Glenn's tips for agents and team leaders on how to crush it in Real Estate in 2024. Tune in for a wealth of knowledge and actionable advice from a true industry visionary._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:05 The Origin of eXp11:34 eXp’s Biggest Milestones & Inflection Points18:54 Online Marketing Mastery24:46 The Importance of Incentives37:22 Glenn’s Market Analysis42:10 How to Win 2024 _______________________Show Notes:Learn more about Glenn by following him on social mediaInstagram: @glensanfordTwitter/X: @ceoglennLearn more about eXp at https://exprealty.com/

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal, sit down with Dustin Runyon.Dustin Runyon, a successful Real Estate Team Owner and Developer, strategically grew a brokerage from $60 million to $600 million in sales. With a $150 million real estate team and ongoing residential projects, he combines entrepreneurial vision with financial acuity. Beyond business, Dustin values relationships, expressing love for his wife Leigh, cherishing friendships, and finding enjoyment in golf.The conversation kicks off with Dustin detailing his background and how he discovered his path to success with APX Real Estate Group. He delves into the core elements that define his real estate team, emphasizing the importance of energy, a performance-based culture, quality conversations, and accountability. Learn how fostering a positive and energetic environment in the office has played a pivotal role in Dustin's achievements.Discover the inner workings of Dustin's team meetings and training schedule, including daily in-office team meetings and three weekly training sessions. Gain insights into his mindset as a team leader, where he shares strategies for handling excuses from team members and ensuring a high-performance culture.Join Dustin, Suneet, and Nick as they explore Dustin's 33/33/33 Rule for continuous personal and professional development. Dustin generously imparts advice to aspiring team leaders, focusing on the motivation behind their choices and the unwavering commitment required for success.In the final segment, Dustin sheds light on the land development section of his business, providing a comprehensive view of the diverse aspects of real estate. Whether you're a seasoned professional or an aspiring team leader, this episode is packed with valuable insights and advice to elevate your real estate game!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:40 Dustin’s Background09:03 Dustin’s Key Pillars for His Team & Office Energy18:34 A High Frequency Schedule & Handling Excuses33:04 33/33/33 Rule & Dustin’s Advice

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Tonya Harbin.Tonya Harbin is the CEO of the Tonya Harbin Team, Abilene, Texas’ first real estate team. Acknowledged as a top producer by Real Trends and the Wall Street Journal, the team has facilitated over 2,800 home transactions. In addition to residential sales, Tonya and her team are involved in property flipping, owning rental properties, commercial buildings, as well as title and insurance ventures.In this episode Tonya shares her inspiring journey from her early days in Mary Kay to becoming a successful figure in Real Estate since 2007. Tonya delves into the pivotal role that manifestation and mindset have played in shaping both her personal and professional life.The conversation takes an exciting turn into the strategies her team employed to become well-known and stand out in a competitive market with her unique marketing and branding techniques that continue to bring in business.Tonya then breaks down her team's "Raving Fans" club Facebook group, where she and her team maintain meaningful connections with past clients. Tonya also shares invaluable insights on staying top of mind with clients. Finally, Tonya shares her golden nuggets of advice for agents—avoid being a "Secret Agent" and the importance of video marketing on social media. Tonya then provides some powerful words of wisdom for Team Leaders, emphasizing the importance of cultivating good energy within your team.Join us for a captivating episode filled with Tonya's wisdom, experience, and practical tips for thriving in the competitive world of real estate! _________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:00 How Tonya Got Into Real Estate08:43 Tonya’s Unique Brand14:30 The Raving Fans Club & Events17:40 Tonya’s Marketing Team Structure25:10 Tonya’s Advice to Agents & Team Leaders _______________________Show Notes:Contact Tonya on Instagram & Facebook @tonyaharbin