Behind the Book Cover

John Corcoran may be my new favorite human. A former White House speechwriter and attorney who worked in Hollywood, he now runs Rise25, which helps businesses get more clients, referral partners and strategic partners through their done-for-you podcast service.In the brief time we've known each other, he's introduced me to countless people, advised me on my business and given me ideas that have sent my head spinning, in all the right ways. This man is a fount of wisdom!And Corcoran isn't just an expert in podcasts—he's an expert in getting podcasts to further your career.He's been in the podcasting game over a decade and his show, Smart Business Revolution, is a must for anyone building a business (and if you're an author, I do hope you're building a business that your book can support).In this episode, he explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all.FIND OUT MORE ABOUT THE PODCAST AND OTHER STUFF BY GOING TO WWW.ONGOODAUTHORITYPOD.COM!

Joel Stein wrote a weekly column for Time magazine for 20 years, was a columnist for Entertainment Weekly and the Los Angeles Times and is the author of the books Man Made: A Stupid Quest for Masculinity and In Defense of Elitism: Why I’m Better Than You and You’re Better Than Someone Who Didn’t Buy This Book. He's also such a funny person that he manages to come across as incredibly likable both while penning a book defending elitism and while dis-inviting me to his book launch party (true story; listen to his defense in this episode and let me know if you think it means you think I should forgive him).In this episode, we talk about how to ask friends to recommend you to a show as a guest, why to never rely on a publicist and ways to make an audiobook much better, among many other topics.FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Jess Lahey, a bestselling author and former New York Times columnist, dives into effective strategies for authors to build their brand. She shares insights on securing speaking gigs and gaining influencer endorsements, emphasizing that success results from hard work rather than luck. Lahey discusses the emotional challenges of public scrutiny and the necessity of proactive self-promotion. Her recent book tackles critical topics like addiction prevention, showcasing her unique perspective as a sober voice from an alcoholic family.

Jennifer K. Armstrong, a New York Times bestselling author known for her insights into television history, reveals her secrets to achieving bestseller status. She discusses the challenges of the publishing journey, including marketing pitfalls and the importance of community support. Armstrong delves into engaging niche audiences and changing book marketing trends, emphasizing the need for authors to adapt. She provides essential tips for successful book launches, highlighting the importance of targeting the right audience and celebrating every milestone.

Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. This is a man who is paid $30,000 for a day of business consulting. And I was lucky enough to not only get him to agree to come on this podcast to talk about applying lessons from other industries to a book launch but I was also able to get invaluable advice from him a few years ago that radically transformed my business (we talk about that at the very end of the episode; you definitely want to hear it).In this episode, he doles out some of his top gems—including what to write at the beginning of every business book, how to involve influencers in your writing process, why to read the Amazon reviews of every book on your topic that's come before and how to get readers to hire you.FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Jane Friedman is an icon in the publishing space. With over two decades of experience in the business, she is truly considered the world's leading expert on traditional publishing, self publishing and where the twain shall meet. She's the curator of The Hot Sheet, a biweekly paid newsletter, oversees a wildly popular blog and is also the author of The Business of Being a Writer.In this episode, we discussed how important it is to know what you want your book to do for you, how to get bookstores interested in hosting you, the biggest changes in the publishing industry over the past year and so much more. FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

Do you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time (Curb Your Enthusiasm).But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn't sell the number of copies anyone had hoped (and also has an odd name change somewhere between the hardcover and paperback).This episode also has LOTS of digressions into random topics both because Jeff Garlin could be renamed Digression Garlin and also because we're pals who digress a lot. Listen and digress with us... WANT MORE INFO ABOUT THE PODCAST AND OTHER STUFF? GO TO WWW.ONGOODAUTHORITYPOD.COM.

Ed Kressy is not your average human.He's much sweeter than your average human and his sweetness emanates from him.He also has a much crazier story than your average addict with a crazy story...and this is coming from someone who's heard every crazy addiction story over the past two decades.The short version: he went into a meth-induced psychosis for 14 years that left him convinced he was involved in 9/11. The longer version is in his memoir, My Addiction & Recovery: Just Because You're Done With Drugs Doesn't Mean Drugs Are Done With You, which you can get here.He is one of the most exquisitely talented writers I've come across in a long time—something I found, and tell him in this episode, surprising. I've read almost every book out there about addiction and recovery and few are as brilliantly crafted as this. Please get this book. Not only will you be exposed to some of the best writing around but all proceeds are being donated to prisons.And that relationship with prisons, for those here for the marketing tidbits, is how Ed was able to get the great Seth Godin to blurb his book. In this episode, we get into Ed's crazy story, how many drafts he wrote of this book (you don't want to know) and his mission to get the book into every prison he can (so far, it has been accepted by 108 facilities in nine states, serving an estimated 132,000 incarcerated people). Listen in to find out more about the guy whose recovery-related work has appeared in the Washington Post and who's delivered criminal justice-themed talks for groups at Amazon, Cisco, Google, LinkedIn and MIT.  FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM!

Derek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative.Now the word unique is overused but this is one unique guy. Looking at the amazing array of material he puts out there is to enter into a tireless brain of myriad interests—including educating aspiring writers, designing covers, penning paranormal fiction and hosting writing retreats in castles.In this episode, we talked about creative ways to get Amazon to recommend your book (write a blog post that recommends other books like yours and then include a link to that blog in your email auto-responder), the importance of obeying Amazon's ever-changing rules and how to actually make money from book sales.WANT MORE INFO ABOUT THE POD AND OTHER STUFF? GO TO WWW.ONGOODAUTHORITYPOD.COM.

David Nihill, a bestselling author and comedian from Dublin, shares his journey from self-publishing to securing a traditional book deal. He reveals powerful book launch strategies and the importance of assembling an effective launch team. With humor, he discusses the challenges of forming a book review team and navigating complex pre-order processes. Nihill emphasizes the benefits of self-publishing, the necessity of community support, and the impact of data on marketing. His insights are a treasure trove for aspiring authors looking to succeed!