The Slow Climb to Selling 100,000 Books with Paul Angone
Oct 18, 2023
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Paul Angone, an author known for helping young adults navigate life's challenges, shares his unique journey from eight years of rejection to selling over 100,000 books after a viral blog post. He discusses the symbiotic relationship between books and online courses, illustrating how to transform a manuscript into engaging learning experiences. Paul emphasizes the importance of perseverance, leveraging digital platforms, and investing in quality resources for creative projects, proving that reality can surpass even your wildest dreams.
Paul Angone's journey illustrates the importance of persistence and adaptability in overcoming obstacles to publishing success.
He emphasizes the symbiotic relationship between books and courses, enhancing both reach and audience engagement through targeted offerings.
Deep dives
Building Your Authority Book
The Emerging Author Program offers aspiring authors a unique opportunity to publish an authority-building book without the stigma of self-publishing. This program provides participants with access to the same proprietary methods and one-on-one coaching that high-paying clients receive, enabling them to successfully implement the knowledge. Additionally, publishing under a dedicated imprint ensures that their work is recognized as comparable to traditionally published bestsellers. This structured approach not only aids in avoiding common pitfalls associated with self-publishing but also positions authors for greater credibility and impact.
Navigating the Long Journey to Success
The journey to successfully publishing a book can be long and filled with challenges, as illustrated by Paul Ngoni's experience of eight years seeking publication. After facing repeated rejections from publishers, he built an online platform through blogging, which ultimately led to a viral post that garnered significant attention. This unexpected surge in visibility allowed him to connect with a publisher who recognized his potential and offered him a deal for a new book idea based on that viral content. His story emphasizes the importance of persistence, adaptability, and leveraging unexpected opportunities in the publishing landscape.
Transforming Content into Courses
The transition between writing a book and developing a course can be a smooth process if approached thoughtfully, as demonstrated by Paul Ngoni's experience. After successfully publishing his first book, he used its core concepts to create a course called Signature Sauce, aimed at helping others discover their unique value propositions. By applying market testing and receiving real-time feedback from readers and course participants, he was able to refine his offerings and create engaging content that resonates with his audience. This integration of book and course not only enhances the learning experience but also expands his reach and impact as an author.
Paul Angone had an extremely unusual journey to success as an author.
First, he tried to sell a book. For eight years. Nary a bite.
Then a blog post he dashed off went viral. Very viral. From there, he was able to sell a book based on that blog post to a publisher. The problem was that he had to finish it in a month.
Well that book and the next have sold over 100,000 copies and launched a massive speaking career.
But that's not even why I wanted to have him on the podcast. I wanted him on the pod so I could Interview him about the process of turning his book into a course.
Listen in on this mega inspiring conversation about how courses and books work symbiotically—and how your reality may end up being even bigger than your dreams...how you may even end up selling over 100,000 copies of your book.