On Good Authority: Publishing the Book that Will Build Your Business

Turn Your Book Into a $7.5 Million Product with Mike Koenigs

Sep 20, 2023

Mike Koenigs, a serial entrepreneur and 13-time bestselling author, reveals how to turn books into lucrative ventures. He uncovers strategies for leveraging writing beyond traditional sales, emphasizing personal branding and audience targeting. Koenigs shares insights on living resourcefully, channeling adversity into entrepreneurship, and maintaining perspective during economic hardships. His journey from survival to success serves as inspiration for aspiring writers, encouraging them to innovate and maximize their online presence.

47:04

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Mike Koenigs

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Quick takeaways

Mike Koenigs emphasizes that a well-planned book launch can transform an author's career by enhancing visibility and credibility.

The Emerging Author Program provides aspiring writers with essential resources and coaching, enabling them to publish professionally and build authority affordably.

Deep dives

Emerging Author Program Benefits

The Emerging Author Program offers aspiring authors an affordable pathway to publish a professional and impactful book. This program provides participants with access to proprietary courses, personalized coaching, and the opportunity to publish under a reputable imprint, distancing them from the self-publishing stigma. This structure is designed to equip authors with the tools and guidance needed to successfully launch their books without feeling overwhelmed. It presents a rare chance to gain similar benefits that high-paying clients receive at a fraction of the cost, making it an appealing option for those looking to build their authority through published work.

Intro

4min

Mastering Survival: Lessons in Resourcefulness and Reinvention

2min

Maintaining Perspective in Challenging Times

4min

Monetizing Your Writing Journey

5min

From Survivor to Entrepreneur: Turning Adversity into Opportunity

31min

Maximizing Online Presence and Audience Engagement

2min

Mike Koenigs is a serial entrepreneur, angel investor, co-host of Capability Amplifier podcast with Strategic Coach founder Dan Sullivan and 13-time bestselling author, Mike is regular contributor to Entrepreneur and Forbes. He's interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey, JJ Virgin, presidential candidate Tim Ryan, John Assaraf, Brian Tracy and XPrize founder Peter Diamandis, among many others.

He's also ALL love. I met him a few years ago and he was so kind and welcoming and usually wearing red shoes. But that is NOT why I asked him to come on the podcast. I asked him to come on because he is a master at taking advantage of business opportunities and I knew he'd be able to talk about how he's done that with books.

And BOY has he done it. Bet you didn't know you could generate millions from a book. In this episode, he explains how.

FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

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