On Good Authority: Publishing the Book that Will Build Your Business cover image

On Good Authority: Publishing the Book that Will Build Your Business

How to Prep for Your Book Launch with Sober Sexpert Tawny Lara

Sep 13, 2023
Tawny Lara, known as The Sober Sexpert and author of *Dry Humping*, shares her insights on launching a book without alcohol as a crutch. She discusses creative ways to drive pre-orders, like making swag from her book announcement. Transitioning to sober dating, Tawny emphasizes the importance of humor and vulnerability in relationships. The conversation also touches on the benefits of outsourcing during a book launch and the emotional realities authors face, reminding listeners to leverage community support for success.
45:13

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Effective book launches involve early marketing strategies, including cultivating a following and creating promotional merchandise for pre-orders.
  • Building a supportive network of peers and utilizing resources like virtual assistants can streamline the launch process and enhance resilience.

Deep dives

Emerging Author Program Overview

The Emerging Author Program offers a unique opportunity for aspiring authors to access high-quality publishing services at a fraction of the typical cost. Participants receive comprehensive training through a course that details proprietary methods and personal coaching to facilitate implementation without feeling overwhelmed. They also have the chance to publish under an established imprint, which helps them avoid the negative connotations often associated with self-publishing, aligning their work with the standards of traditionally published bestsellers. This program emphasizes the importance of being ready to invest time and effort to effectively launch a successful book.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode