On Good Authority: Publishing the Book that Will Build Your Business
The Secret to Becoming a NYT Bestselling Author with Jennifer K. Armstrong
Aug 16, 2023
Jennifer K. Armstrong, a New York Times bestselling author known for her insights into television history, reveals her secrets to achieving bestseller status. She discusses the challenges of the publishing journey, including marketing pitfalls and the importance of community support. Armstrong delves into engaging niche audiences and changing book marketing trends, emphasizing the need for authors to adapt. She provides essential tips for successful book launches, highlighting the importance of targeting the right audience and celebrating every milestone.
45:35
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Quick takeaways
- Effective book launches require strategic marketing efforts and a deep understanding of the target audience to drive visibility and sales.
- Engaging niche communities fosters meaningful connections and can significantly enhance book sales beyond traditional promotional methods.
Deep dives
Emerging Author Program Benefits
The Emerging Author Program offers valuable resources for individuals looking to publish an authoritative book while building their business. Participants access proprietary methods, one-on-one coaching, and publishing opportunities that align their work with a reputable company, avoiding the stigma often associated with self-publishing. This program allows emerging authors to learn directly from experienced professionals without overwhelming costs, as it is priced significantly lower than traditional services. The program aims to transform the book from a mere item on a shelf into a powerful marketing tool that can significantly enhance one's business career.
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