On Good Authority: Publishing the Book that Will Build Your Business

The Secret to Becoming a NYT Bestselling Author with Jennifer K. Armstrong

Aug 16, 2023

Jennifer K. Armstrong, a New York Times bestselling author known for her insights into television history, reveals her secrets to achieving bestseller status. She discusses the challenges of the publishing journey, including marketing pitfalls and the importance of community support. Armstrong delves into engaging niche audiences and changing book marketing trends, emphasizing the need for authors to adapt. She provides essential tips for successful book launches, highlighting the importance of targeting the right audience and celebrating every milestone.

45:35

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Episode guests

Jennifer K. Armstrong

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Episode notes

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Quick takeaways

Effective book launches require strategic marketing efforts and a deep understanding of the target audience to drive visibility and sales.

Engaging niche communities fosters meaningful connections and can significantly enhance book sales beyond traditional promotional methods.

Deep dives

Emerging Author Program Benefits

The Emerging Author Program offers valuable resources for individuals looking to publish an authoritative book while building their business. Participants access proprietary methods, one-on-one coaching, and publishing opportunities that align their work with a reputable company, avoiding the stigma often associated with self-publishing. This program allows emerging authors to learn directly from experienced professionals without overwhelming costs, as it is priced significantly lower than traditional services. The program aims to transform the book from a mere item on a shelf into a powerful marketing tool that can significantly enhance one's business career.

Intro

4min

Navigating the Publishing Journey

10min

Connecting with Readers in Niche Genres

14min

Navigating the Changing Landscape of Book Marketing

4min

The Harsh Realities of Publishing

10min

Essential Tips for a Successful Book Launch

3min

Jennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How the Show About Nothing Changed Everything; a history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. She spent a decade on staff at Entertainment Weekly and has since written for many publications, including BBC Culture, The New York Times Book Review, Vice, New York magazine, and Billboard.

She's also an old pal from my NYC days; in fact, we used to host Readings & Rubdowns events where people would listen to writers read from their latest books while getting massaged.

In the ensuing years, Jennifer has become a huge author and in this episode she breaks down, step-by-step, what makes for a successful launch.

FOR MORE INFO, GO TO WWW.ONGOODAUTHORITYPOD.COM

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