Behind the Book Cover

Estelle Erasmus is an award-winning journalist, writing coach, teacher for Writer's Digest and adjunct instructor at New York University. The former editor-in-chief of five national consumer women's magazines, her work has appeared in dozens of media outlets, including The New York Times, The Washington Post, WIRED, Huffington Post Personal, Marie Claire and more.Now she's written a book that can show you how to do the same! Writing That Gets Noticed: How to Find Your Voice, Become a Better Storyteller, and Get Published will show you all the techniques for getting editors to pay attention to you so that you can spread your writing beyond your book.In this episode, we dove into some of those techniques (including using your potential article name as the subject line of your pitch email and including your first paragraph of the article in your pitch) and also how to get an agent if you want to pursue the traditional publishing path.WANT MORE INFO ABOUT THE POD AND OTHER THINGS? GO TO WWW.ONGOODAUTHORITYPOD.COM

This special episode is a solo chat about the implosion of Scribe Media. While it doesn't contain tips about how to launch a book that transforms your career, it's a deep dive into what NOT to do when building a business from your book. Everything in here is, like all episodes, just my opinion but I've been in a unique position where I've been receiving constant updates and information from people who have the inside scoop on the Scribe sh*tshow.

Regular listeners know that I'm obsessed with PickFu, a software that, in technical terms, provides actionable pre-launch feedback on creative options. (How obsessed? I never had ads on the podcast because I wanted to wait until there was something I loved so much that I could recommend it without reservations. And, well, PickFu is it!)That's why I was delighted to welcome PickFu's co-creator John Li onto the show. And it's also why I'm delighted to use PickFu to get feedback on my covers, titles, book descriptions and Amazon book pages, among many other things. Yes, you can go onto PickFu set up a poll and ask between 50 and 500 people—hand-selected based on interests, income and thousands of other options—for feedback. This isn't "Yeah, that's good" feedback either; it's feedback that people who want to participate in polling are being compensated to do—millions and millions of people, as it turns out.In this episode, John walks us through how PickFu started, the craziest things it's used for and why someone with no need for an income would want to participate in something like polls.Listen in and my God, if you know what's good for you, please give PickFu a try. If you use the code Pickfu.com/anna, you'll get 50% off your first poll!

Dive into an insider's perspective on the ups and downs of a recent book launch. Discover which strategies truly made an impact and which fell flat. Learn about the importance of a launch squad and how personal connections can elevate visibility. There’s discussion on long-term promotional tactics that might pay off significantly over time. This engaging conversation reveals valuable lessons that aspiring authors should not overlook!

Cameron Herold, founder of the COO Alliance and an expert in scaling businesses, shares insights on monetizing authorship. He discusses how a book can significantly boost speaking fees and enhance business income. Herold emphasizes the power of direct media engagement over traditional PR, and reveals clever strategies like adding an 800 number on your cover. He also highlights the importance of a 'vivid vision' for achieving impactful career goals, showcasing how authentic storytelling can build a strong author brand.

When someone says they're in a writing group, that can mean many things. They may be doing a "write your book in a weekend" class or sitting down with fellow writers once a month.For Tim Gager, it means showing up five days a week, online, for the past three years.That's because Tim runs the writing group I started when the pandemic hit. In those three years, at least 10 of its members have launched books and numerous movie projects, in-person readings and lifelong friendships have come to be.Yet, in all that time, I've somehow never talked about the writing group on the podcast. Well, that all changed with this episode, where we dove into how a writing group transformed Tim's life and career. I should mention that when he joined the group, he was already a critically acclaimed author of 16 books!For more information about the writing group, click here. For more information about Tim Gager, click here.

Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work.Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, for Fortune 500 executives, Silicon Valley founders, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.Cole has written two books, Confessions of a Teenage Gamer, a memoir about his high school years as one of the highest-ranked World of Warcraft players in North America (while simultaneously undiagnosed with Celiac Disease), and Slow Down, Wake Up: 150 Short Meditations For A More Present Life.He is also someone who forever changed my business, with an offhand remark he made to me when we had coffee a year or so ago. I know of no one better at merging writing passion with entrepreneurial success and in this episode, we get into why caring about book sales is silly, what journalism professors get wrong and why having no launch strategy is the best strategy of all.FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM!

Carlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine.But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her local area: Santa Fe, New Mexico. As a result, she got in with the local bookstores, pitched the local TV shows and set up local events. Now she's become a bit of a local celebrity.Steal her techniques and dominate your hometown! From there, take on the world.Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.

Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally.But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling, to attract clients to his business.We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more.Only listen to this if you want to make money from your book!Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.

Joel Weldon is not just a Hall of Fame speaker who's been speaking for over four decades but he is also a true legend in the speaking industry—having been paid to speak at over 3,000 events and personally coached over 10,000 speakers. In this episode, we talked about how to nail your pitch letter if you want to get into corporate speaking (he actually recites, off the top of his head, a letter that you'd be crazy not to type up and send). He also gave us the 22 words that will get you speaking gigs, why you need to replace every "I" in your speech with "you," how to make your audience want to read your book and so much more.This one is gem after gem after gem! I highly recommend getting out the pen and taking some notes. And if you already know you want to work with Joel, you can go ahead and book a free slot here.