On Good Authority: Publishing the Book that Will Build Your Business cover image

On Good Authority: Publishing the Book that Will Build Your Business

Lessons Learned from my Most Recent Launch

Jun 14, 2023
Dive into an insider's perspective on the ups and downs of a recent book launch. Discover which strategies truly made an impact and which fell flat. Learn about the importance of a launch squad and how personal connections can elevate visibility. There’s discussion on long-term promotional tactics that might pay off significantly over time. This engaging conversation reveals valuable lessons that aspiring authors should not overlook!
34:05

Podcast summary created with Snipd AI

Quick takeaways

  • Personalized outreach to engaged newsletter subscribers significantly enhances participation and enthusiasm during a book launch.
  • Long-term engagement strategies, such as lead magnets and community building, can foster sustained relationships beyond initial book sales.

Deep dives

Emerging Author Program

The Emerging Author Program offers aspiring authors a unique opportunity to access high-quality publishing resources typically reserved for high-paying clients. This program provides a comprehensive course that outlines proprietary methods and techniques for building authority through literature, along with personalized coaching to guide participants in effectively applying this knowledge. Additionally, authors can publish their works through a reputable imprint, helping to alleviate the stigma associated with self-publishing by positioning their books to rival traditionally published titles. This approach not only aids budding authors in elevating their profiles but also emphasizes the commitment required to make an impact in their respective fields.

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