On Good Authority: Publishing the Book that Will Build Your Business
How to Get an Influencer to Promote You with Jess Lahey
Aug 23, 2023
Jess Lahey, a bestselling author and former New York Times columnist, dives into effective strategies for authors to build their brand. She shares insights on securing speaking gigs and gaining influencer endorsements, emphasizing that success results from hard work rather than luck. Lahey discusses the emotional challenges of public scrutiny and the necessity of proactive self-promotion. Her recent book tackles critical topics like addiction prevention, showcasing her unique perspective as a sober voice from an alcoholic family.
40:14
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Quick takeaways
- Jessica Lahey emphasizes the critical role of persistence and effective networking in gaining visibility and endorsements for authors' works.
- The Emerging Author Program offers aspiring writers valuable resources and support, transforming their books into powerful marketing tools for career advancement.
Deep dives
Emerging Author Program Opportunity
A program is available for aspiring authors looking to publish an authority-building book at a fraction of the cost typically required for comprehensive support. This Emerging Author Program offers access to proprietary methods, one-on-one coaching, and publishing opportunities through established imprints, eliminating the stigma of self-publishing. Participants will learn how to implement proven techniques without feeling overwhelmed, allowing them to focus on successfully launching their book. The exclusivity of the program, being application-only with limited spots, emphasizes the value it provides to chosen authors.
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