On Good Authority: Publishing the Book that Will Build Your Business

How to Get an Influencer to Promote You with Jess Lahey

Aug 23, 2023

Jess Lahey, a bestselling author and former New York Times columnist, dives into effective strategies for authors to build their brand. She shares insights on securing speaking gigs and gaining influencer endorsements, emphasizing that success results from hard work rather than luck. Lahey discusses the emotional challenges of public scrutiny and the necessity of proactive self-promotion. Her recent book tackles critical topics like addiction prevention, showcasing her unique perspective as a sober voice from an alcoholic family.

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Episode notes

Intro

00:00 • 4min

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The Journey of Listening and Writing

04:09 • 22min

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Navigating Public Scrutiny

26:06 • 4min

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Navigating Financial Sustainability in Podcasting

30:16 • 3min

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Balancing Sponsorship and Authenticity in Storytelling

32:48 • 5min

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The Emotional Journey of Audiobook Recording

37:37 • 2min

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The gift of failure

How the Best Parents Let Go So Their Children Can Succeed

Jessica Lahey

In 'The Gift of Failure,' Jessica Lahey argues that modern parenting's overprotectiveness can hinder children's development by denying them the opportunity to learn from their mistakes. Lahey, drawing from her own parenting experience and years as an educator, provides practical advice on how parents can step back and allow their children to face failures and learn from them. The book covers topics such as handling homework, report cards, social dynamics, and sports, emphasizing the importance of autonomy-supportive parenting over controlling parenting. Lahey's approach is grounded in scientific research and personal anecdotes, offering a balanced and wise guide for parents, educators, and psychologists.

Quit Like a Woman

The Radical Choice to Not Drink in a Culture Obsessed with Alcohol

Holly Whitaker

In 'Quit Like a Woman,' Holly Whitaker presents a fresh and feminist perspective on sobriety. The book is part memoir, part self-help, and critiques the alcohol industry and traditional recovery programs like Alcoholics Anonymous. Whitaker argues that sobriety is a radical choice, especially for women, and proposes a holistic approach to recovery that includes mindfulness, self-love, and addressing the root causes of addiction. She also highlights the societal and cultural factors that contribute to women's drinking habits and advocates for a more inclusive and empowering recovery process.

The Addiction Inoculation

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Jess Lahey

Jess Lahey's "The Addiction Inoculation" offers a comprehensive guide for parents and educators on preventing substance abuse in children. Drawing on personal experiences and extensive research, Lahey provides practical strategies and insights. The book blends memoir with scientific evidence, making complex information accessible and engaging. It explores the factors contributing to addiction, highlighting both controllable and uncontrollable elements. Ultimately, it empowers readers with tools to support young people's well-being and resilience.

A Story of Loss, Love, and the Hidden Order of Life

Lulu Miller

This book is a blend of memoir, biography, and existential inquiry. Lulu Miller, struggling with personal crises, becomes fascinated with the life of David Starr Jordan, a 19th-century taxonomist who dedicated his life to categorizing fish. As Miller delves deeper into Jordan's story, she uncovers both admirable qualities and dark secrets, including his involvement in the eugenics movement. The book reflects on the human attempt to impose order on a chaotic world, the dangers of such endeavors, and the beauty found in embracing complexity and uncertainty.

Jess Lahey can talk about so many things so brilliantly that interviewing her felt a bit like walking through an outlet mall: so many choices and they all look so good!

But really, here's what you need to know: She's a former New York Times columnist and current Atlantic contributor, podcaster and New York Times bestselling author of The Gift of Failure whose new book, The Addiction Inoculation, is the one that the world has been clamoring for. It addresses the question on pretty much every parent's mind at one time or another: how do I prevent my kid from becoming an addict?

Lahey addresses this issue from her own perspective (as a sober woman from an alcoholic family who's taught high schoolers in recovery) but with a reporter's brilliance (coupled with scientific and medical knowledge, with some help, she acknowledges, from her in-house researcher, her husband Dr. Tim Lahey). In short, she's the perfect person to have penned this book and she couldn't have penned it at a more perfect time.

She's also, it turns out, the perfect person to talk to about building a business from a book—particularly if that business includes speaking, podcasting and newsletter writing. She's got tips aplenty for how to get speaking gigs, be booked on huge podcasts and have celebrities endorse your work. But—trigger warning—you'll never again think, "Oh, look how lucky that writer got, I bet it was easy for her." In other words, a sh*tload of work goes into these "lucky breaks," and Jess breaks down every single one.

FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM

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