On Good Authority: Publishing the Book that Will Build Your Business cover image

How to Get an Influencer to Promote You with Jess Lahey

On Good Authority: Publishing the Book that Will Build Your Business

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The Journey of Listening and Writing

In this chapter, the speakers discuss the significance of presence and attention in conversations, sharing funny personal distractions they face. They explore their journey from blogging to being published in major platforms like the New York Times, highlighting the role of strategic relationships and storytelling. The narrative emphasizes the importance of proactive self-promotion for authors and the unpredictable nature of book promotion through genuine connections.

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