
The Joe Pomp Show
Host Joe Pompliano breaks down the most interesting topics in sports business. From athlete investments to media rights deals, you'll leave each episode more informed about the business and money behind sports. Join hundreds of thousands of others and start listening today!
Latest episodes

May 6, 2025 • 8min
How Richard Mille Built a Billion-Dollar Brand From Scratch
Discover the fascinating rise of Richard Mille, a luxury watch brand that challenged industry norms through strategic partnerships with elite athletes like Rafael Nadal and Lewis Hamilton. Learn about the meticulous craftsmanship that goes into each million-dollar timepiece and how scarcity is used to elevate product value. Explore the innovative marketing strategies that helped the brand carve its niche against established giants, making it a beacon of luxury in a competitive market.

May 5, 2025 • 10min
No Taxes, $1 Rent, Free Suites: Inside DC’s Wild Stadium Offer to the Commanders
Dive into the jaw-dropping terms of the new NFL stadium deal for the Washington Commanders. Discover how the team is securing a $1 annual lease and avoiding property taxes altogether. You'll learn about luxurious perks like complimentary suites for the D.C. Mayor. The financial intricacies are explored alongside community and environmental responsibilities, revealing a bold move in sports financing. This deep analysis uncovers just how wild this offer really is!

May 2, 2025 • 8min
The Kentucky Derby’s Billion-Dollar Secret
Dive into the lucrative world of racehorse breeding that follows the Kentucky Derby. Discover how breeding rights for winning horses can sell for astonishing sums. Unpack the financial strategies of stud farms, including how they maximize profits through geographic breeding shifts. Learn about the intricate relationship between a horse's performance and its stud fees. This fascinating journey reveals the multi-billion dollar dynamics fueling the horse racing industry.

Apr 30, 2025 • 9min
The Commanders’ New Stadium Will Change D.C. Forever
Today’s podcast looks at the Washington Commanders’ new stadium proposal and how it will change Washington, D.C. forever. I walk through the features and amenities of the new stadium project, as well as how the Commanders will pay for their $2.7 billion share of the proposed $3.7 billion budget. Enjoy!

Apr 28, 2025 • 11min
Inside the Wild Rise of the Savannah Bananas: Baseball’s New Billion-Dollar Brand
Today's podcast breaks down the business of the Savannah Bananas. I look at the team's 40-city tour, the unique financial agreement for their recent sold-out game at Clemson with 81,000 fans, and why "Banana Ball" could eventually become a billion-dollar brand. Enjoy!

Apr 25, 2025 • 10min
How Sports TV Viewership is Actually Measured
Today's podcast is a deep dive into the Nielsen TV ratings system. I've been asked a million times how Nielsen calculates viewership numbers for live sporting events on TV. So, I break down how the company measures TV audiences, including a look at Nielsen's sample size of real household viewers, how much money participating households are paid to be a part of Nielsen's people panel, how Nielsen has changed their TV audience measurement system in recent years, why these ratings are so important to sports leagues and broadcasters, and more. Enjoy!

10 snips
Apr 24, 2025 • 12min
Green Bay’s Small-town Setup for the 2025 NFL Draft
Discover the fascinating journey that led Green Bay to be chosen for the 2025 NFL Draft, despite its small size. Explore the unique challenges the city faces in hosting such a massive event, from logistics to security. Learn about the economic advantages this draft will bring to the local community and how the NFL's strategy of rotating cities enhances fan engagement. The behind-the-scenes preparations highlight the collaboration between local organizations and the league for an unforgettable experience.

8 snips
Apr 17, 2025 • 12min
MLB’s Baseball Factory in Costa Rica Matters More Than You Think
Dive into the intriguing world of Major League Baseball production! Discover how baseballs are manufactured in Costa Rica and the controversies surrounding their performance. Explore the debates over 'juiced' versus 'dead' balls and the impact of MLB's acquisition of Rawlings. Learn about the game day ritual of placing baseballs in a humidor and rubbing them with special 'magic mud.' This lively discussion reveals how these elements can influence the integrity of the game.

7 snips
Apr 14, 2025 • 10min
The Billion Dollar War for UFC Media Rights
Dive into the high-stakes world of UFC media rights negotiations. Discover potential partnerships with streaming giants like Netflix and Amazon. Uncover the balance the UFC must strike between revenue and audience engagement. Explore how shifting championship titles impact fighter visibility and market appeal. The podcast reveals the challenges presented by a diverse roster and the implications for future media deals. Brace yourself for insightful analysis on the future of UFC as a leading sports product!

Apr 9, 2025 • 8min
How Table Tennis Has Taken Over Online Sports Betting
The podcast dives into the unexpected surge of table tennis betting during the pandemic, attracting fans looking for alternatives amid sports shutdowns. It examines the thrilling dynamics of live betting that have made this niche sport a favorite among gamblers. However, it also sheds light on the dark underbelly of match-fixing, raising questions about the integrity of these events. With new media platforms emerging, table tennis is reshaping the landscape of online sports betting.