The Joe Pomp Show How Roger Federer Became A Billionaire (with the man who made it happen)
Sep 22, 2025
Tony Godsick, Roger Federer's longtime agent and business partner, shares insights about Federer's rise to billionaire status through wise sponsorship deals. He discusses the pivotal shift from Nike to Uniqlo and On, revealing the strategic planning behind this transition. Godsick also elaborates on the creation of the Laver Cup, detailing its luxury experience and unique format designed to attract top players. His reflections on the politics within tennis and how they shaped these events are both enlightening and entertaining.
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Relationship Built On Personal Trust
- Tony Godsick spent the early years building trust with Roger and Mirka by attending meetings and learning their brand goals.
- Roger personally met brand decision-makers and participated in product design and meetings, which eased deal-making.
Nike's Calculus Versus Federer's Unique Value
- Godsick argues Nike effectively 'left' Federer when they questioned his long-term value despite a 24-year relationship.
- Federer had contributed deeply to product design and brand growth beyond typical athlete obligations.
Selling Federer To Uniqlo And Building A Shoe With On
- Godsick met Uniqlo's Mr. Yanai in Tokyo and persuaded him to partner with Federer for lifestyle apparel and equity.
- On founder Olivier Bernard collaborated directly with Federer to develop a new tennis shoe through many prototypes.